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The Leap to Globalization
Creating New Value from Business Without Borders
"Professors Gomez and Korine have written a book that I consider essential reading for firms going global. In demonstrating that globalization is not an end in itself, they emphasize how the process needs above all a total commitment, ambition and adaptabilty on the part of top management" "Definitely a must-read for managers struggling with transitions. Through an accurate observation of examples, the authors are proposing a comprehensive process to optimize the success of any globalization. A true energy saver!" "Creating global value tomorrow is the great challenge of today. Based upon careful analysis of numerous company case studies, Korine and Gomez provide simple and effective guidelines to senior executives and entrepreneurs taking the leap into the global market." "Korine and Gomez have ably drilled down the mystique of globalization to "What makes this book extremely readable is the timely and targeted use of metaphors, based on research of real companies and real events. I recommend this book to managers both in central headquarters and regional offices to better understand what globalization really involves." "Not only academics and strategy directors, but also corporate finance officers will benefit from working with this book. The authors provide a comprehensive guide to managing the process of globalizing over time."
--Raymond Barre, Former Prime Minister of France
--Bruno Bonnell, chairman and CEO, Infogrames Entertainment
--M. Susan Kish, chairman, First Tuesday Worldwide
bare bones and provided a brilliant guide on how to translate talk into
reality. Together with the candid, no-holds-barred analysis of the risks,
this book is a compelling read for decision-makers contemplating the leap."
--Lim Hwee Hua, member of parliament, Singapore
--Günter Zorn, president, Heidelberg, Asia
--M. Arikawa, chairman, Sony Global Treasury Services Plc.
Harry Korine (Author), Pierre-Yves Gomez (Author)
9780787962111, Wiley
Hardback, published 12 June 2002
176 pages, Charts: 6 B&W, 0 Color; Tables: 27 B&W, 0 Color; Exhibits: 0 B&W, 0 Color
24.2 x 16 x 2 cm, 0.381 kg
Mit diesem praktischen Fahrplan lernen Sie, wie Sie Ihr Unternehmen in fünf Jahren oder weniger in ein global ausgerichtetes Unternehmen verwandeln.
Sie lernen, eine Reihe globaler Kompetenzen zu entwickeln, die das gesamte Unternehmen beeinflussen - angefangen bei der Strategiebestimmung bis hin zu Unternehmensorganisation, Produktmarketing und Vertriebsstrategien.
Die Autoren erläutern die drei Kernkompetenzen praxisnah anhand von Unternehmensbeispielen aus Europa, USA und Asien.
Mit 4 ausführlichen Fallstudien und 18 zusätzlichen internationalen Fallgeschichten aus 15 verschiedenen Branchen.
Die Beispiele stammen u.a. von MCI/Worldcom, Gemplus (dem international führenden Anbieter von Smart Cards) und Bombardier (einem internationalen Luftfahrt- und Bahntechnik-Konzern mit Hauptsitz in Kanada).
Geschrieben von zwei anerkannten Experten auf dem Gebiet internationale Unternehmensführung und strategisches Management.
"The Leap to Globalization" - Ein Buch speziell für kleinere Start-Up Unternehmen und -Unternehmer.
Foreword (S. Ghoshal).
Acknowledgments.
Introduction.
1. Understanding the Value in Globalization.
2. Facing the Risks of Globalization.
3. Projection: Acting "As If " Global.
4. Absorption: Tackling the Risks of Globalizing.
5. Harmonization: Adapting to Changing Risks Over Time.
6. The Leap to Globalization: A Synthesis.
Conclusion: The Future of the New Globalizers.
Appendix: Research Methods.
Bibliography.
Index.
The Authors.
Subject Areas: Business & management [KJ]
