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The Irresistible Offer
How to Sell Your Product or Service in 3 Seconds or Less
Mark Joyner (Author)
9780471738947, Wiley
Hardback, published 23 September 2005
240 pages
22.4 x 14.7 x 2.3 cm, 0.367 kg
Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business-a method that is simultaneously socially responsible and far more effective than "old" marketing. This new way is The Irresistible Offer. "The Irresistible Offer is the missing link in many marketing books." "The Irresistible Offer reveals secret after proven secret guaranteed to pump fresh power into your sales process." "As the world's fastest reader (Guinness Book certified) I've read just about every business and marketing book in existence. The Irresistible Offer by Mark Joyner is, by far, the easiest and most powerful. If you want to make a profitable business (any business small or large), The Irresistible Offer should be your starting point." "I've read every book on marketing printed in the last 150 years. This is the first breakthrough in over fifty years." "If I had to choose one modern marketing genius to learn from, it would be Mark Joyner. The Irresistible Offer belongs in the hands of everyone wanting to wildly succeed in business."
—Joe Sugarman, Chairman, BluBlocker Corporation
—John Du Cane, CEO, Dragon Door Publications, Inc.
—Howard Berg, "The World's Fastest Reader"
—Dr. Joe Vitale, author of The Attractor Factor
—Randy Gilbert, a.k.a. "Dr. Proactive" host of The Inside Success Show
Preface. Acknowledgements. Author Biography. Introduction: (Three Seconds). Chapter 1. The Magic Window. Chapter 2. The Core Imperative of Business. Chapter 3. The Big Four Questions. Chapter 4. What is The Irresistible Offer? Chapter 5. What is Not The Irresistible Offer? Chapter 6. Elements of The Irresistible Offer. Chapter 7. The Great Formula. Chapter 8. Offer Intensifiers. Chapter 9. The Offer Continuum. Chapter 10. The Great Offers in History. Chapter 11. Word of Mouth from Flaming Lips. Appendix A: Selling Yourself in Three Seconds or Less. Appendix B: A Note to Salesmen. Glossary. Index.
Subject Areas: Business & management [KJ]
