The INSEAD-Wharton Alliance on Globalizing
Strategies for Building Successful Global Businesses

INSEAD-Wharton Alliance experts explore the controversial topic of how business can respond to globalization.

Hubert Gatignon (Edited by), John R. Kimberly (Edited by), Robert E. Gunther (With)

9780521835718, Cambridge University Press

Hardback, published 20 September 2004

474 pages, 15 tables
23.6 x 15.9 x 3.9 cm, 0.887 kg

'Excellent introduction to the issues at the leading edge of globalization today.' Long Range Planning

The INSEAD-Wharton Alliance combines the insights of two leading global business schools to examine the forces that are driving firms to globalize, the consequences - positive and negative - that accompany increasing globalization, and their managerial and political implications. Written by experts in diverse management disciplines - including leadership, finance, marketing, and operations management - the book is an important contribution to contemporary business strategy. In contrast to strident and often heavily rhetorical debates, this volume focuses on the managerial strategies involved in globalizing businesses, including leadership, market entry and managing risks. The non-partisan treatment of the issues will be of interest to managers wrestling with the many challenges of globalizing, to policy makers interested in whether and how to either slow or to accelerate the process, and to those in non-governmental organizations concerned with understanding global business challenges.

1. Globalization and its challenges Hubert Gatignon and John R. Kimberly
Part I. Leading the Global Organization: 2. The changing international corporate governance landscape Mauro F. Guillén and Mary O'Sullivan
3. Corporate governance and leadership in a globalizing equity market Michael Useem
4. Leadership in a global organization: a cross-cultural perspective Robert J. House, Mansour Javidan and Günter Stahl
5. The globalization of business education Arnoud De Meyer, Patrick Harker and Gabriel Hawawini
Part II. Global Market Participation: 6. Globalization through acquisitions and alliances: an evolutionary perspective Harbir Singh and Maurizio Zollo
7. Developing new products and services for the global market Reinhard Angelmar
8. Managing brands in global markets George S. Day and David J. Reibstein
9. Global marketing of new products Hubert Gatignon and Christophe Van den Bulte
10. Global equity capital markets for emerging growth firms: patterns, drivers, and implications for the globalizing entrepreneur Raphael Amit and Christoph Zott
Part III. Managing Risk and Uncertainty: 11. Cross-border valuation: the international cost of equity capital Gordon Bodnar, Bernard Dumas and Richard Marston
12. Managing risk in global supply chains Paul R. Kleindorfer and Luk Van Wassenhove
13. Global recombination: cross-border technology and innovation management Philip Anderson and Lori Rosenkopf
14. From corporate social responsibility to global citizenship Eric W. Orts
15. Colliding forces: domestic politics and the global economy Ethan B. Kapstein and Stephen J. Kobrin
16. Global implications of information and telecommunication technologies (ICT) Arnoud De Meyer
Part IV. Implications and Conclusions: 17. Globalization and its many faces: the case of the health sector Lawton R. Burns, Thomas D'Aunno and John R. Kimberly
18. The continuing process of globalizing Hubert Gatignon and John Kimberly.

Subject Areas: International business [KJK], Business strategy [KJC], Business & management [KJ], Economics [KC]