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The Influence Game
50 Insider Tactics from the Washington D.C. Lobbying World that Will Get You to Yes

“The Influence Game will show you how to advocate for any need, whether it is legislation, a financial appropriation, or just a raise for yourself. I found The Influence Game to be immediately applicable to my work as a fundraiser.”—Katherine Wertheim, CFRE, Werth-It

“You don’t have to be a Washington insider to use the author’s 50 tactics to get something done. Weaving stories from her own Capitol Hill experience, Stephanie  makes keen observations about the way the world works resulting in a thorough and thoughtful treatment of an important topic.”—Frank H. Mackaman, Staff Member, The Dirksen Congressional Center and former Director, Gerald R. Ford Library and Museum.

"The Influence Game is both entertaining and informative, and I would recommend it to anyone who wants to get other people to say ‘yes’!”—Avish Parashar, Professional Speaker and author of Say 'Yes And!' and Improvise to Success! 

“This book is all about using your power of influence. My Uncle Roy is all about being under the influence. Don't be like Uncle Roy - read this book.”—Dale Irvin, The Professional Summarizer

“As a longtime Washington, D.C.-insider, Stephanie Vance knows the influence game inside and out.  This book is a must-read for any business, political or community leader who wants to get to “yes” with the tried and true persuasion tactics used by those in the influence capital of the world.”—Michael Markarian, chief program and policy officer for The Humane Society of the United States, and president of the Humane Society Legislative Fund

Stephanie Vance (Author)

9781118271599, Wiley

Hardback, published 15 June 2012

208 pages
23.1 x 15.8 x 1.8 cm, 0.386 kg

Get what you want, every time!

Imagine a world where you are offered every job you seek; every business venture you undertake is successful; and every potential customer you approach buys your product. Now imagine that all of this can be achieved—ethically and honestly. All you need is the help of one battle-tested guide, The Influence Game. Former Washington, D.C. lobbyist Stephanie Vance dispenses everything she's learned about effective (and, believe it or not, honest) persuasion. Learn how to apply this power to any situation by using D.C. insider influence strategies and applying a step-by-step, easy-to-understand process for success.

  • Learn how to develop and articulate effective goals
  • Structure both long and short-term persuasion efforts
  • Identify and research primary and secondary audiences
  • Crafting those all important personal stories

Stephanie Vance has seen the influence game from every angle. Follow her lead to get past being heard to the real goal of being agreed with.

Acknowledgments v

Introduction vii

1 Principles of Influence 1

2 Know What You Want 27

3 Know the Competition 49

4 Know the Arena 67

5 Know Your Primary Audience—The “Influencees” 81

6 Find Your Surroga tes—The “Influentials” 95

7 The Campaign Plan 113

8 Crafting a Winning Message 135

9 Delivering the Message 155

10 The End Game 171

Index 189

Subject Areas: Business & management [KJ]

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