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The IABC Handbook of Organizational Communication
A Guide to Internal Communication, Public Relations, Marketing, and Leadership
Tamara Gillis (Author), (Author)
9780470894064, Wiley
Hardback, published 20 May 2011
480 pages, Photos: 10 B&W, 0 Color; Tables: 20 B&W, 0 Color; Exhibits: 20 B&W, 0 Color
23.9 x 17.8 x 4.3 cm, 0.839 kg
The IABC Handbook of Organizational Communication THIS NEW EDITION of The IABC Handbook of Organizational Communication contains a comprehensive collection of practical knowledge about successful corporate communication and its effect on an organization as a whole. Thoroughly revised and updated to meet the realities of today’s organizational environment, the second edition of The IABC Handbook of Organizational Communication includes fresh case studies and original chapters. This vital resource contains information that is relevant to communicators in any organization, from global conglomerates to small businesses, public companies to private firms, and for-profits to nonprofits. The expert contributors cover a wealth of relevant topics, including how to excel at executive communication and executive coaching, an in-depth examination of communication counsel, a review of communication and ethics as a whole, a review of corporate social responsibility and sustainability issues, and how to prepare for communication during a crisis. The book also contains information on current issues and trends such as the effects of the recent recession and new technologies that affect strategic communication management. A review of internal and employee communication issues, the growing need for international and multicultural communication, and strategies for combining traditional and social media are explored in detail. Whether you are a professional communicator or a corporate executive without a background in the communication discipline, you will gain new insight into traditional and emerging issues in organizational communication and learn what it takes to reach stakeholders both inside and outside the organization.
Foreword xi Preface xiii About the Authors xix Part One: Foundations of Business Communication 1 1 Characteristics of Excellent Communication 3 2 The Corporate Communicator: A Senior-Level Strategist 15 3 Organizational Culture 28 4 Communication and the High-Trust Organization 41 5 Communication Ethics: Think Like a Professional: Don’t Be Idealistic When Sorting Out Right from Wrong 54 6 Corporate Social Responsibility: The Communicator’s Role as Leader and Advocate 67 7 Corporate Social Responsibility and Sustainability 79 Part Two: Managing Communication 97 8 Strategic Approaches to Managing the Communications Function 99 9 Strategic Planning: Timeless Wisdom Still Shapes Successful Communication Programs 113 10 Issues Management: Linking Business and Communication Planning 124 11 Communicating Change: When Change Just Doesn’t Stop: Creating Really Good Change Communication 137 12 Crisis Communication: Moving from Tactical Response to Proactive Crisis Preparedness 151 13 The Role of Communications in Company Business Strategy 165 14 The Impact of Technology on Corporate Communication 177 Part Three: Internal Communication 193 15 Internal Communication 195 16 Communicating with a Diverse Workforce 207 17 Integrating Employee Communications Media 219 18 Internal Branding, Employer Branding 231 19 Communicating for a Merger or an Acquisition 241 20 The Challenges of Employee Engagement: Throwing Rocks at the Corporate Rhinoceros 257 21 Measuring the Effectiveness of Internal Communication 271 Part Four: Public Relations 285 22 Public Relations Research and Planning 287 23 Media Relations 301 24 Investor Relations and Financial Communication 315 25 Government Relations: Connecting Communication to the Public Policy Process 337 26 Reputation Management: Building, Enhancing, and Protecting Organizational Reputation in the Information Age 351 27 Measuring Public Relations Programs 363 Part Five: Marketing Communication 377 28 Marketing Communication 379 29 The Engagement of Brands 393 30 Customer Relations: Smart Organizations Think Like Their Customers 405 31 Measuring Marketing Communication 417 Index 431
by Natasha Nicholson
James E. Grunig, Larissa A. Grunig
Nick Durutta
Paul M. Sanchez
Pamela Shockley-Zalabak, Sherwyn Morreale
Mark McElreath
Mary Ann McCauley
Rob Briggs
Diane M. Gayeski
Lester R. Potter
George McGrath
Jennifer Frahm
Caroline Sapriel
Kellie Garrett
Shel Holtz
Brad Whitworth
Tamara L. Gillis
Steve Crescenzo
Patrick Grady
Patricia T. Whalen
Roger D’Aprix
John Williams
Don W. Stacks, Melissa D. Dodd, Rita Linjuan Men
Wilma K. Mathews
Karen Vahouny
John Larsen, Anna Marie Willey
Alistair J. Nicholas
Mark Weiner
Lorenzo Sierra
D. Mark Schumann
Morgan Leu Parkhurst
Lin Grensing-Pophal
Subject Areas: Business & management [KJ]
