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The Handbook of Strategic Communication
Carl H. Botan (Author)
9781118852149, Wiley
Hardback, published 13 May 2021
400 pages
24.6 x 17.1 x 15 cm, 0.454 kg
Presents cocreational perspectives on current international practices and theories relevant to strategic communication The Handbook of Strategic Communication brings together work from leading scholars and practitioners in the field to explore the many practical, national and cultural differences in modern approaches to strategic communication. Designed to provide a coherent understanding of strategic communication across various subfields, this authoritative volume familiarizes practitioners, researchers, and advanced students with an inclusive range of international practices, current theories, and contemporary debates and issues in this dynamic, multidisciplinary field. This Handbook covers an expansive range of strategic communication models, theories, and applications, comprising two dozen in-depth chapters written by international scholars and practitioners. In-depth essays discuss the three core areas of strategic communication—public relations, marketing communication, and health communication—and their many subfields, such as political communication, issues management, crisis and risk communication, environmental and science communication, public diplomacy, disaster management, strategic communication for social movements and religious communities, and many others. This timely volume: The Handbook of Strategic Communication is an indispensable resource for practitioners, researchers, scholars, and students involved in any aspect of strategic communication across its many subfields.
Introduction and Authors 1 1 Strategic Communication: Field, Concepts, and the Cocreational Model 6 Part I Strategic Communication Around the World 15 2 Dialogic Strategic Communication: A Key for Effective, Sustainable, and Ethical Social Conflict Management in Guatemala 17 3 Strategic Rhetoric, Dialogue, and the Long Now: A Case Study of Long-Term Thinking 31 4 Strategic Communication in Turkish Public Sector: Through the Lens of Public Relations 45 Other chapters addressing strategic communication around the world: Chapters 6 & 8 (Part II), Chapter 12 (Part III), Chapter 18 (Part V), Chapter 21 (Part VI) Part II Cocreational Perspective in Strategic Communication 59 5 A Cocreational Approach to Social-Mediated Crisis Communication: Communicating Health Crises Strategically on Social Media 61 6 The Cocreational View of Character Assassination 76 7 Cocreational Perspectives on Strategic Communication in Counterterrorism 91 8 Communicating Safety in Norwegian Road Tunnels: A Cocreational Perspective of Strategic Communication 102 Other chapters addressing the cocreational perspective: Chapter 1, Chapter 2 (Part I), Chapter 9 (Part III), Chapter 17 (Part V), Chapter 21 (Part VI) Part III Strategic Communication in Business, Government, and Military 111 9 Strategic Communication in the Military: An Air Force Perspective 113 10 Strategic Communication in the Defense Industry: Grand Strategy, Key Publics, and Tactics 129 11 President Obama, the Affordable Care Act, and the Challenges of Strategic Political Communication 147 12 Strategic Communication for Civil Society and Nation Building: Communication for Societal Effectiveness 165 Other chapters addressing business, government, or military: Chapter 4 (Part I), Chapters 6, 7, & 8 (Part II), Chapter 17 (Part V), Chapter 22 (Part VI) Part IV Crisis and Emergency Strategic Communication 179 13 Crisis Communication through the Lens of Strategic Communication 181 14 Emergency Preparation and Response for Human-Generated Disasters 194 15 Emergency Preparedness, Response, and Strategic Communication for Natural Disasters 208 Other chapters addressing crisis and emergency communication: Chapter 2 (Part I), Chapters 5 & 8 (Part II) Part V Social, Climate, and Environmental Strategic Communication 223 16 Overcome the Deficit Model by Applying the CAUSE Model to Climate Change Communication 225 17 Organizations and Participation of Environmental Publics: A Cocreational Perspective Case Study 262 18 Strategic Communication in Religious and Belief Communities: Lessons from Holocaust Re-education 273 19 Gender in US Strategic Communication Research and Practice: Confronting the Master Narratives 292 Other chapters addressing social and environmental issues: Chapter 2 (Part I), Chapter 7 (Part II), Chapter 22 (Part VI) Part VI Strategic Communication and Health 307 20 Strategic Communication Campaigns in Health 309 21 Cocreating in the Wonderland: Communication and Patient-Oriented Healthcare in Russia 320 22 Bridging Tobacco Control Advocacy and Strategic Communication Scholarship: Tackling the Tobacco Industry’s Extrinsic Corporate Social Responsibility with Strategic Networking 336 23 Research and Evaluation in Strategic Communication 360 Other chapters addressing strategic communication and health: Chapter 5 (Part II), Chapters 11 & 12 (Part III), Chapter 14 (Part IV) Index 374
Carl H. Botan
Karina J. Garcia-Ruano
Michael L. Kent and Petra Theunissen
B. Pınar Özdemir and Melike Aktaş
Yan Jin and Lucinda Austin
Sergei A. Samoilenko
Damion Waymer
Sverre Kjetil Rød and Daniel Nilsson
Ronaldo Martinez Jr., Katrina J. Cheesman, Nicholas J. Mercurio, and Cara A. Bousie
Michael F. Doble and David P. MacNeil
Stephen J. Farnsworth
Maureen Taylor and Erich J. Sommerfeldt
W. Timothy Coombs
Emily Helsel, Timothy L. Sellnow, and Deanna D. Sellnow
Matthew W. Seeger, Khairul Islam, and Henry S. Seeger
Katherine E. Rowan, Allison Engblom, Julia Hathaway, Rebecca Lloyd, Ian Vorster, Erin Z. Anderson, and Karen L. Akerlof
Janey G. Trowbridge
Denise Edwards-Neff
Linda Aldoory, Elizabeth L. Toth, and Liang Ma
Satveer Kaur-Gill and Mohan J. Dutta
Alexandra Endaltseva, Nelli Bachurina, and Maria Mordvinova
Jungmi Jun, Chang-Won Choi, and Joonkyoung Kim
Yi Grace Ji, Zifei Fay Chen, Zongchao Cathy Li, and Don W. Stacks
Subject Areas: Electronics & communications engineering [TJ]
