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The Handbook of Global Health Communication
“Obregon and Waisbord have assembled an impressively diverse collection of perspectives. This book will challenge the notions and deepen the understanding of health communication of both the aspiring student and the seasoned practitioner.” “The Handbook of Global Health Communication represents an enormous step forward in bringing health communication fully into the field of implementation science. Its insights into the practice of health communication and its advances in theory are invaluable for any serious reader of health, communication, and development in the 21st century.” “The centrality of addressing the social determinants of health in order to achieve improved population health makes this publication a welcome and essential contribution to the training of public health professionals internationally.”
- Marc Boulay, Johns Hopkins University
- Ariel Pablos-Mendez, U.S. Agency for International Development
- Sharon Fonn, University of the Witwatersrand, South Africa
Rafael Obregon (Edited by), R Obregon (Author), Silvio Waisbord (Edited by)
9781444338621, Wiley
Hardback, published 13 April 2012
680 pages
24.9 x 17.3 x 4.1 cm, 1.27 kg
International in scope, The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change
Notes on Contributors x Acknowledgments xxi Introduction 1 Part I Perspectives on Communication and Global Health 7 1 Theoretical Divides and Convergence in Global Health Communication 9 2 New Perspectives on Global Health Communication: Affirming Spaces for Rights, Equity, and Voices 34 3 Rethinking Health Communication in Aid and Development 52 4 Toward a Global Theory of Health Behavior and Social Change 70 Part II Theoretical Perspectives on and Approaches to Health Communication in a Global Context 95 5 The Impact of Health Communication Programs 97 6 Promoting Health through Entertainment-Education Media: Theory and Practice 121 7 Interpersonal Health Communication: An Ecological Perspective 144 8 Community Health and Social Mobilization 177 9 Health, News, and Media Information 194 10 Using Complexity-Informed Communication Strategies to Address Complex Health Issues: The Case of Puntos de Encuentro, Nicaragua 215 11 Community Media, Health Communication, and Engagement: A Theoretical Matrix 233 12 Global E-health Communication 251 13 Managing Fear to Promote Healthy Change 274 14 Innovations in the Evaluation of Social Change Communication for HIV and AIDS 288 Part III Case Studies of Applied Theory and Innovation 309 15 Mobile Phones: Opening New Channels for Health Communication 311 16 Social Marketing and Condom Promotion in Madagascar: A Case Study in Brand Equity Research 330 17 Participatory Health Communication Research: Four Tools to Complement the Interview 348 18 Egypt’s Mabrouk! Initiative: A Communication Strategy for Maternal/Child Health and Family Planning Integration 374 19 Risk Communication and Emerging Infectious Diseases: Lessons and Implications for Theory–Praxis from Avian Influenza Control 408 20 Journalism and HIV: Lessons from the Frontline of Behavior Change Communication in Mozambique 426 21 jovenHABLAjoven: Lessons Learned about Interpellation, Peer Communication, and Second-Generation Edutainment in Sexuality and Gender Projects among Young People 444 22 Changing Gender Norms for HIV and Violence Risk Reduction: A Comparison of Male-Focused Programs in Brazil and India 469 23 Women’s Health and Healing in the Peruvian Amazon: Minga Perú’s Participatory Communication Approach 488 24 Positive Deviance, Good for Global Health 507 25 Health Promotion from the Grassroots: Piloting a Radio Soap Opera for Latinos in the United States 522 26 “Children can’t wait”: Social Mobilization to Secure Children’s Rights to Social Security 539 Part IV Crosscutting Issues 557 27 Capacity Building (and Strengthening) in Health Communication: The Missing Link 559 28 Institutionalizing Communication in International Health: The USAID–Johns Hopkins University Partnership 582 29 Communication and Public Health in a Glocalized Context: Achievements and Challenges 608 Part V Conclusions: Rethinking the Field 623 30 Toward Social Justice in Directed Social Change: Rethinking the Role of Development Support Communication 625 31 Conclusions: Why Communication Matters in Global Health 642 Index 652
Silvio Waisbord and Rafael Obregon
Collins O. Airhihenbuwa and Mohan J. Dutta
Elizabeth Fox
Douglas Storey and Maria Elena Figueroa
Jane T. Bertrand, Stella Babalola, and Joanna Skinner
William J. Brown
Rukhsana Ahmed
Catherine Campbell and Kerry Scott
Jesus Arroyave
Virginia Lacayo
Linje Manyozo
L. Suzanne Suggs and Scott C. Ratzan
Merissa Ferrara, Anthony J. Roberto, and Kim Witte
Ailish Byrne and Robin Vincent
Katherine de Tolly and Peter Benjamin
W. Douglas Evans, Kim Longfield, Navendu Shekhar, Andry Rabemanatsoa, Ietje Reerink, and Jeremy Snider
Karen Greiner
Ron Hess, Dominique Meekers, and J. Douglas Storey
Ketan Chitnis
Gregory Alonso Pirio
Jair Vega Casanova and Carmen R. Mendivil Calderón
Julie Pulerwitz, Gary Barker, and Ravi Verma
Ami Sengupta and Eliana Elias
Arvind Singhal and Lucía Durá
María Beatriz Torres
Shereen Usdin and Nicola Christofides
Rafael Obregon and Silvio Waisbord
Jose Rimon II and Suruchi Sood
Thomas Tufte
Srinivas R. Melkote
Silvio Waisbord and Rafael Obregon
Subject Areas: Sociology & anthropology [JH]
