Freshly Printed - allow 7 days lead
Couldn't load pickup availability
The Handbook of Communication and Corporate Reputation
“Craig Carroll has edited and written the definitive source on corporate reputation. The book is, in my opinion, a must-read for students and executives with an interest in corporate reputation and communication management. It uniquely covers the whole gamut of disciplinary and theoretical perspectives on the topic and combines this with an impressive array of empirical studies of corporate reputation in various empirical contexts.” "This comprehensive collection of nuggets from leading scholars explicates corporate reputation: its bases in communication, theoretical dimensions, attributes and research horizon." “From snapshots of key interrelationships between corporate reputation and related disciplines to sophisticated treatments of underlying processes, contributors offer fresh insights that push boundaries of scholarship and practice.”
Joep Cornelissen, VU University Amsterdam and University of Leeds
“With a remarkable collection of authors from all over the world, this handbook offers perhaps the most comprehensive resource assembled on corporate reputation and communication. It is essential reading for researchers, educators, and professionals interested in this topic.”
Spiro Kiousis, University of Florida
John Llewellyn, Wake Forest University
Patrice M. Buzzanell, Purdue University
Craig E. Carroll (Edited by)
9780470670989, Wiley
Hardback, published 17 May 2013
656 pages
25.4 x 17.8 x 3.4 cm, 1.179 kg
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring.
About the Editor ix Notes on Contributors x Acknowledgments xxvi 1 Corporate Reputation and the Multi-Disciplinary Field of Communication 1 Section 1 Communication Disciplines of Reputation 11 2 Corporate Reputation and the Discipline of Public Opinion 13 3 Corporate Reputation and the Discipline of Interpersonal Communication 20 4 Corporate Reputation and the Discipline of Organizational Communication 30 5 Corporate Reputation and the Discipline of Advertising 40 6 Corporate Reputation and the Discipline of Corporate Communication 53 7 Corporate Reputation and the Discipline of Public Relations 62 8 Corporate Reputation and the Discipline of Management Communication 72 9 Corporate Reputation and the Discipline of Communication Management 81 10 Corporate Reputation and the Discipline of Integrated Marketing Communications 94 11 Corporate Reputation and the Discipline of Marketing Communication 104 12 Corporate Reputation and the Disciplines of Journalism and Mass Communication 121 13 Corporate Reputation and the Discipline of Visual Communication 130 14 Corporate Reputation and the Discipline of Corporate Communication Law 141 Section 2 Theoretical Perspectives 151 15 Agenda-Building and Agenda-Setting Theory: Which Companies We Think About and How We Think About Them 153 16 Complexity Theory and the Dynamics of Reputation 166 17 Communicatively Constituted Reputation and Reputation Management 183 18 A Strategic Management Approach to Reputation, Relationships, and Publics: The Research Heritage of the Excellence Theory 197 19 Image Repair Theory and Corporate Reputation 213 20 The Institutionalization of Corporate Reputation 222 21 Experiencing the Reputational Synergy of Success and Failure through Organizational Learning 235 22 Relating Rhetoric and Reputation 249 23 Situational Theory of Crisis: Situational Crisis Communication Theory and Corporate Reputation 262 24 Corporate Reputation and the Theory of Social Capital 279 Section 3 Attributes of Reputation 291 25 Corporate Attributes and Associations 293 26 What They Say and What They Do: Executives Affect Organizational Reputation through Effective 27 Corporate Reputation and Workplace Environment 318 28 Corporate Reputation and the Practice of Corporate Governance 334 29 Synthesizing Relationship Dynamics: An Analysis of Products and Services as Components of Corporate Reputation 347 30 Corporate Social Responsibility, Reputation, and Moral Communication: A Constructivist View 362 31 Reputation or Financial Performance: Which Comes First? 376 32 Who’s in Charge and What’s the Solution? Reputation as a Matter of Issue Debate and Risk Management 388 33 Form Following Function: Message Design for Managing Corporate Reputations 404 Section 4 Contexts of Reputation 419 34 Contrabrand: Activism and the Leveraging of Corporate Reputation 421 35 Identity, Perceived Authenticity, and Reputation: A Dynamic Association in Strategic Communications 435 36 Corporate Branding and Corporate Reputation 446 37 Corporate Reputation and Corporate Speech 459 38 Corporate Reputation Management and Issues of Diversity 471 39 Corporate Reputation in Emerging Markets: A Culture-Centered Review and Critique 484 40 The Power of Social Media and Its Influence on Corporate Reputation 497 41 The Reputation of Corporate Reputation: Fads, Fashions, and the Mainstreaming of Corporate Reputation Research and Practice 513 42 Reputation and Legitimacy: Accreditation and Rankings to Assess Organizations 530 43 Hidden Organizations and Reputation 545 Section 5 Communication Research and Evaluation 559 44 Corporate Reputation Measurement and Evaluation 561 45 Corporate Reputation and Return on Investment (ROI): Measuring the Bottom-Line Impact of Reputation 574 46 The Future of Communication Research in Corporate Reputation Studies 590 Author Index 597 Subject Index 603
Craig E. Carroll
Cees B.M. van Riel
Sherry J. Holladay
Robyn Remke
Nora J. Rifon, Karen Smreker, and Sookyong Kim
Peggy Simcic Brønn
Judy Motion, Sally Davenport, Shirley Leitch, and Liz Merlot
James S. O’Rourke
Anne Gregory
Clarke L. Caywood
Richard J. Varey
Craig E. Carroll
Susan Westcott Alessandri
Karla K. Gower
Matthew W. Ragas
Priscilla Murphy and Dawn R. Gilpin
Stefania Romenti and Laura Illia
Jeong-Nam Kim, Chun-ju Flora Hung-Baesecke, Sung-Un Yang, and James E. Grunig
William L. Benoit
John C. Lammers and Kristen Guth
Timothy L. Sellnow, Shari R. Veil, and Kathryn Anthony
Øyvind Ihlen
W. Timothy Coombs
Vilma Luoma-aho
Sabine Einwiller
Communication 306
Juan Meng and Bruce K. Berger
Hua Jiang
Justin E. Pettigrew and Bryan H. Reber
Pan Ji and Paul S. Lieber
Friederike Schultz
Alexander V. Laskin
Robert L. Heath
Peter M. Smudde and Jeffrey L. Courtright
Jarol B. Manheim and Alex D. Holt
Juan-Carlos Molleda and Rajul Jain
Esben Karmark
Robert Kerr
Damion Waymer and Sarah VanSlette
Rahul Mitra, Robert J. Green, and Mohan J. Dutta
Tina McCorkindale and Marcia W. DiStaso
Magda Pieczka and Theodore E. Zorn
Jennifer L. Bartlett, Josef Pallas, and Magnus Frostenson
Craig R. Scott
Don W. Stacks, Melissa D. Dodd, and Linjuan Rita Men
Yungwook Kim and Jungeun Yang
Craig E. Carroll
Subject Areas: Sociology & anthropology [JH]
