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The Green to Gold Business Playbook
How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function
The Green to Gold Business Playbook shows how the solutions to mammoth, global problems can turn a good business into a great one - one ready to compete and win. There are many books out there exhorting companies to reduce their environmental impacts, but very few that give detailed practical guidance. From product design to facilities management, from information technology to logistics and transport, this book contains insightful suggestions as to how businesses can be more sustainable, reduce carbon emissions, and yet at the same time save money and drive top line growth. Environmental performance has become an essential part of company strategy. Esty and Simmons provide a clear road map for how companies can turn this agenda into a competitive advantage. The Green to Gold Business Playbook is a terrific practical roadmap to help companies reduce their environmental impact while also improving economic performance. We need smart corporate engagement for major environmental efforts to be successful. Here's the guide to realizing both environmental and bottom-line gains through eco-strategy. Economic gravity always wins – The Green to Gold Business Playbook reveals how simple economics can drive greener businesses. Business is what changes the world. Esty and Simmons’ seasoned guidance is pure gold for 21st century entrepreneurs who know that sustainability comes out of a drive to innovate. Leading companies are now embedding sustainability into every aspect of their business -- not as a PR exercise but as a core strategy to be a successful enterprise in the 21st Century. The Green to Gold Business Playbook is an invaluable resource. The private sector’s decisions to design, source, and distribute products will in no small part determine the future of the world’s wildlife. The most progressive companies are looking ahead and charting a course for sustainability. Dan Esty and P.J. Simmons' book provides them with invaluable tools to move in that direction. Part of Waste Management’s strategy has been to gain an Eco-Advantage. This book picks up where Green to Gold left off with a really practical playbook for companies seeking to execute their own eco-strategies.
— Jeff Immelt, Chairman and CEO, GE
— Paul Polman, CEO, Unilever
—Michael Porter Bishop William Lawrence University Professor, Harvard Business School
— Andrea Jung, CEO, Avon
— Mark Tercek, The Nature Conservancy
— Vinod Khosla, Khosla Ventures
—Gary Hirshberg, CE-Yo of Stonyfield Farm
— Muhtar Kent, Chairman and CEO, The Coca-Cola Company
— Carter Roberts, World Wildlife Fund
—Dave Steiner, CEO Waste Management
Daniel C. Esty (Author), P. J. Simmons (Author)
9780470590751, Wiley
Hardback, published 10 May 2011
464 pages, Charts: 56 B&W, 0 Color
25.2 x 18.3 x 3.8 cm, 0.862 kg
"... a treasure trove of information and knowledge on sustainability." (Quality World)
"Implement the green strategies outlined in Dan Esty's and Andrew Winston's bestseller Green to Gold" Hard-nosed business advice for gaining competitive advantage through sustainability action in buildings and operations, information technology, product design, sourcing, manufacturing, logistics and transportation, marketing, accounting, and other key business functions. Whether you are a climate change skeptic or an environmentalist, sustainability issues cannot be ignored in today's corporate world. With rising energy and natural resource costs, intensified regulations, investor pressures, and a growing demand for environmentally friendly products, sustainability is no longer an option—it's a business imperative. Unlike many green business books, the Playbook skips the environmental ideology and deals exclusively with tools and strategies that have been shown to cut costs, reduce risks, drive revenues, and build brand identity. The Green to Gold Business Playbook gives you the tools to make green work-and work profitably-for your business.
Preface ix Acknowledgments xi Part One Introduction 1 1 Why Every Business Needs an Eco-Strategy 3 2 How to Use This Book 17 Part Two Gear Up: What Leaders Need to Know 21 3 Building a Winning Eco-Advantage Strategy: Top 10 Action Items 23 4 Making the Internal Business Case for Going Greener 36 Part Three Analyze: Identify Your Eco-Risks and Opportunities 59 5 Spot the Eco-Issues that Could Impact Your Bottom Line 63 6 Assess and Measure Your Environmental Impacts 81 7 Benchmark Your Performance against Competitors and Best Practices 110 Part Four Strategize: How Each Business Function Can Benefit and Contribute 123 8 Office Activities 125 9 Buildings and Facilities 143 10 Information Technology 169 11 Product Design 190 12 Sourcing and Procurement 205 13 Manufacturing and Processing 221 14 Logistics and Transport 245 15 Marketing and Sales 268 16 Legal and Regulatory Affairs 287 17 Accounting and Finance 297 Part Five Mobilize: Execute and Engage 313 18 Create an Action Plan—and Execute 315 19 Build Your Climate Change Plan 328 20 Mobilize Employees and Build an Eco-Advantage Culture 340 21 Engaging Stakeholders 358 Part Six Optimize: Evaluate, Report, and Reassess 373 22 Communicate and Report Results 375 23 Celebrate Success and Promote Continuous Improvement 388 Notes 393 Index 429
Subject Areas: Business & management [KJ]
