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The Gender of Latinidad
Uses and Abuses of Hybridity

Angharad N. Valdivia (Author)

9781405163385, Wiley

Paperback / softback, published 6 February 2020

206 pages
22.4 x 15 x 1.3 cm, 0.295 kg

“It is destined to quickly become a landmark text and valuable archival resource for all scholars of media and popular culture, regardless of specialization, but will be of particular interest to those with interests in Latina/o/x Studies, Gender Studies, Cultural Studies, Girl Studies, and Disney Studies.” - Global Media Journal –German Edition, Vol. 11 No. 2 (2021): Autumn/Winter 2021

Presents innovative scholarship on Latina/o visibility in contemporary mainstream media 

Latina/os have seen increased visibility in the media in the past several years, especially in feature-length films, network television programs, and various digital platforms. The Gender of Latinidad: Uses and Abuses of Hybridity explores Latina/o visibility—analyzing presence, production, and interpretation throughout various media. An important contribution to the emerging field of Latina/o Media Studies, this unique volume brings together political economy and cultural studies to consider the limitations of cultural politics and explore current issues relevant to Latina/o cultural inclusion.

Author Angharad N. Valdivia addresses the concept of hybridity and applies it to contemporary Latinidad, in which hybrid Latina/os lead hybrid lives and consume hybrid media. The text explores strategies for gendered visibility in a range of popular culture media, using the concept of hybridity to connect Latina/o Studies to Feminist Media Studies, Gender Studies, and Ethnic Studies. Throughout the text, the author discusses the inclusion Latina/o scholars and audiences seek and considers if such inclusion is even achievable. Offering intersectional exploration of Latinidad in mainstream media, this volume:

  • Explores the trope of the spitfire in the context of popular media
  • Brings Disney Studies into Latina/o Studies
  • Discusses the dynamic inclusion of Latinidad in awards ceremonies
  • Assesses the implicit utopias of Latina/o representation
  • Presents the only major academic treatment of Charo

Presenting an original perspective on Latina/os in media, The Gender of Latinidad: Uses and Abuses of Hybridity is an ideal text for students and scholars in areas including Gender Studies, Ethnic Studies, and general Media and Feminist Media Studies.

Acknowledgments ix

1 Continuities and Ruptures: The Gender of Latinidad 1

2 Spitfire Transition Tales: The Production of a Career 25

3 An Unambivalent Structure of Ambivalence: Disney’s Production of Latina Princesses 73

4 Latina/o Media Utopias: The Ideal Place or No Place 117

References 163

Index 183

Subject Areas: Sociology & anthropology [JH]

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