The Future of e-Markets
Multidimensional Market Mechanisms

This 2001 book combines economics and computer science to present the multi-billion dollar internet auction industry.

Martin Bichler (Author)

9780521003834, Cambridge University Press

Paperback, published 14 June 2001

264 pages, 12 tables
22.8 x 15.3 x 2 cm, 0.42 kg

'For researchers interested in the analysis and the design of electronic markets and automated negotiation mechanisms, and especially for readers with a strong background in economics, this book not only provides a starting point for doing research in this field, but it also contains a thorough review of existing limits of research and points out various directions for further research.' Weltwirtschaftliches Archiv

Dynamic pricing and on-line auctions are emerging as the preferred models for e-business. This multi-disciplinary 2001 book presents a framework of negotiation protocols for electronic markets. It was the first book to combine economics with computer science and the first to describe multidimensional auction mechanisms - i.e. automated negotiations on multiple attributes and/or multiple units of a product. In addition it summarises the introductory economics needed to understand electronic markets, and surveys the literature on negotiation and auction theory. Case studies include the trading of financial derivatives. For use in the design, implementation and upgrade of electronic markets, for researchers in: economics, information systems and operations management, computer science and all students of the e-commerce phenomenon.

1. Electronic commerce and electronic marketplaces
2. Internet marketplaces - a technical perspective
3. The difficulty of setting prices
4. Methods for the analysis and design of electronic markets
5. Automated negotiations - a survey of state-of-the-art practices
6. Experimental analysis of multi-attribute auctions
7. Economic models of multi-attribute auctions
8. Conclusions and perspectives
Appendix: utility theory and decision analysis
Techniques
Basic ideas of utility theory
Multi-objective decision analysis
References
Index.

Subject Areas: Computer networking & communications [UT], Economics [KC], Economics, finance, business & management [K]