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The Future of Competitive Advantage
A Business Plan to Save Your Customers, Your Company, and Democracy
Doug Stephens (Author)
9781394364978, Wiley
Hardback, published 14 May 2026
368 pages
22.9 x 16 x 3.3 cm, 0.59 kg
An original discussion of how to find exciting competitive opportunities by reexamining how you do business For decades, business leaders have chased advantage through efficiency, innovation, and scale. But a deeper truth has emerged: no company can thrive in a society that is failing. After World War II, Western democracies invested boldly in trust, fair capitalism, and education—three engines that unleashed prosperity across the free world. Today, those engines are seizing. Trust in institutions has collapsed. Economic fairness is eroding. Education—the foundation of innovation and progress—has become unaffordable and unequal. As democracy falters, the very marketplace that business depends on is destabilizing. The era of societal bankruptcy has arrived.
Yet within this crisis lies extraordinary opportunity. In The Future of Competitive Advantage, bestselling author and business futurist Doug Stephens lays out an inspiring new blueprint for succeeding in an age of uncertainty. He reveals how radical trust, fairness in action, and collective intelligence are not soft ideals but hard strategies—the next generation of business superpowers. Stephens argues that by defending democracy, companies will secure their customers, empower their people, and strengthen their brands—creating a future where doing good is not a trade-off, but the ultimate competitive advantage.
The Future of Competitive Advantage is more than a book – it’s a business plan to save your customers, your company the democracy your business depends on.
Introduction xi Part I The Era of Contribution 1 Chapter 1 The Gilded Age Redux— and a New Beginning 3 Chapter 2 Hallmarks of the Gilded Age 9 Chapter 3 The Good Times Rolled Until. 17 Chapter 4 The Big Lie 25 Chapter 5 In Gov. We Trust 29 Part II Bankrupting Democracy 35 Chapter 6 The Decline of Trust 37 Chapter 7 The Rise of Corporatocracy 45 Chapter 8 The Grievance Industry 53 Chapter 9 The Demise of Truth 57 Chapter 10 The Rise of Political Tribalism and Pay- to- Play Politics 67 Chapter 11 Who Do You Trust— and What It Means for Democracy 73 Chapter 12 “A Dictator on Day One” 79 Chapter 13 It’s Time for Business 89 Part III Bankrupting Capitalism 111 Chapter 14 Walmart vs. Main Street 113 Chapter 15 The McMillon Era 125 Chapter 16 Costco: The Anti- Walmart 131 Chapter 17 Monopoly Money 139 Chapter 18 Leveraging the Future 153 Chapter 19 We Didn’t Know Jack 159 Chapter 20 CEO Moneyball and the Superstar Effect 165 Chapter 21 Private Equity Owes a Public Debt 171 Chapter 22 The Synthetic Workforce 177 Chapter 23 An Ode to Capitalism 187 Part IV Bankrupting Education 195 Chapter 24 The Intelligence Recession 197 Chapter 25 The Cognitive Crisis: Who’s to Blame? 207 Chapter 26 Degrees of Debt 215 Chapter 27 Doom Scrolling into Dumbness 219 Chapter 28 The Human Operating System 227 Part V the Plan 233 Chapter 29 Gilded Crisis Meets Golden Opportunity 235 Chapter 30 To Go Far, Go Together 241 Chapter 31 Competitive Advantage: Radical Trust 257 Chapter 32 Competitive Advantage: Fairness in Action 267 Chapter 33 Competitive Advantage: Collective Intelligence 273 Chapter 34 Building the Future 283 Epilogue 303 Notes 305 About the Author 339 Other Books by Author 341 Index 343
Subject Areas: Business & management [KJ]
