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The Future Internet
How the Metaverse, Web 3.0, and Blockchain Will Transform Business and Society
Bernard Marr (Author)
9781119882879, Wiley
Hardback, published 22 June 2023
272 pages
23.1 x 15.2 x 2.3 cm, 0.522 kg
A sneak peek at the future of the internet, from one of the web’s most prescient voices In The Future Internet: How the Metaverse, Web3, and NFTs Will Transform Business & Society, acclaimed futurist, author, and digital strategist Bernard Marr delivers a compelling and engaging discussion of the technologies driving the impending—and ongoing—transformation of the internet, including blockchain, augmented reality (AR), and more. In the book, you’ll explore the risks and opportunities presented by these game-changing techs and how they might impact you, your organisation, and community. The author explains how various sectors will be revolutionised by the future internet, as industries like sports, retail, energy, healthcare, education, and others feel the effects of paradigm-shifting developments in society and technology. He also discusses: An essential and incisive exploration of what our tomorrows might bring, The Future Internet is perfect for executives, managers, and other business leaders doing their best to get a head start on tomorrow’s digital economy.
Part I Introduction: A Whole New Internet 1 The Future Internet and the Next Digital Revolution 5 Chapter 1 The Metaverse and a More Immersive Online Experience 7 Chapter 2 Web3 and the Rise of Decentralization 25 Chapter 3 When and How Will this Future Internet Play Out? Exploring Timelines, Future Trends, and Challenges 39 Part II How the Future Internet Will Change Our World 57 Chapter 4 How Creative and Entertainment Industries Are Finding New Ways to Engage with Their Audiences 59 Chapter 5 How Fashion and Retail Brands Are Preparing for a More Immersive World 85 Chapter 6 Overhauling How We Learn (At All Stages of Life) 99 Chapter 7 Disrupting Finance, IT, and Other Service Industries 111 Chapter 8 Metaverse Hospitals and More: Healthcare in the Future Internet 127 Chapter 9 Innovating Industry, Streamlining Supply Chains: What the Future Looks Like for Manufacturing, Energy, and Other Industrial Organizations 141 Chapter 10 How Governments and Public Services Will Harness the Future Internet 155 Chapter 11 Everyday Life and Leisure in the Future Internet 167 Part III Leveraging the Future Internet in Your Business 183 Chapter 12 Rethinking Products and Services 185 Chapter 13 Rethinking Business Operations 197 Chapter 14 Attracting, Developing, and Retaining the Right Skills for the Future Internet 209 Chapter 15 Creating the Right Culture for Success 219 Chapter 16 Developing a Future Internet Strategy 235 Chapter 17 Final Words 245 About the Author 249 Index 251
Subject Areas: Business & management [KJ]
