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The Fine Art of Success
How Learning Great Art Can Create Great Business
Jamie Anderson (Author), Jörg Reckhenrich (Author), Martin Kupp (Author)
9780470661062, Wiley
Hardback, published 22 December 2010
208 pages
23.5 x 16.3 x 2.1 cm, 0.454 kg
"... enlivens its subject matter and makes its messages memorable... makes a delightful read." (Business Executive, May 2011) "... fascinating stuff." (BA Business Life, March 2011) "Mr Anderson & co point out that many artists have also been superb entrepreneurs." (Economist.com, February 2011)
You've read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso? The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues. Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna - Strategy at the dance floor; Damian Hirst - The shark is dead/How to build yourself a new market; Beuys – Understanding creativity, is every manager an artist; Picasso – Art lessons for global managers; Koons – Made in Heaven produced on eart; and Paik – Global Groove, innovation through juxtaposition. With controversial ideas, fascinating facts and memorable examples, The Fine Art of Success delivers business lessons that you'll be eager to apply.
Foreword by Costas Markides ix Preface xiii About the Authors xvii 1 Madonna 1 2 Titian 25 3 Hirst 45 4 Beuys 69 5 Picasso, van Gogh & Gauguin 91 6 Koons 111 7 Paik 133 8 Interview with Gerrit Gohlke, artnet 159 References 171 Index 175
Strategy on the Dance Floor
Master and Intruder: Historical Perspectives on Strategic Innovation in the Venetian Art Market of the 16th Century
The Shark is Dead – How to Build Yourself a New Market
Understanding Creativity – Is Every Manager an Artist?
Art Lessons for Global Managers
Made in Heaven, Produced on Earth: Creative Leadership – The Art of Projection
Global Groove – Innovation through Juxtaposition
Subject Areas: Business & management [KJ]
