The Emoji Revolution
How Technology is Shaping the Future of Communication

Explores the evolution of emoji, how people use them, and what they tell us about the technology-enhanced state of modern society.

Philip Seargeant (Author)

9781108496643, Cambridge University Press

Hardback, published 11 July 2019

238 pages, 4 b/w illus.
22.3 x 14.3 x 1.5 cm, 0.44 kg

'There is an element of fun and lightness throughout the narrative. However, the topic's overall treatment is serious and scholarly, so we find a mix of serious and fun, and a bit of the best of both worlds.' Jeanette Evans, Technical Communication

Where have emoji come from? Why are they so popular? What do they tell us about the technology-enhanced state of modern society? Far from simply being an amusing set of colourful little symbols, emoji are in the front line of a revolution in the way we communicate. As a form of global, image-based communication, they're a perfect example of the ingenuity and creativity at the heart of human interaction. But they're also a parable for the way that consumerism now permeates all parts of our daily existence, taking a controlling interest even in the language we use; and of how technology is becoming ever more entangled in our everyday lives. So how will this split-identity affect the way that online communication develops? Are emoji ushering in a bold new era of empathy and emotional engagement on the internet? Or are they a first sign that we're handing over the future of human interaction to the machines?

1. The what, the why and the where of emoji
2. Emoji and the history of human communication
3. Making faces
4. Metaphors and moral panics
5. The shaping force of digital technology
6. People, politics and interpersonal relationships
7. Diverse identities
8. Creativity and culture
9. The emojification of everyday life.

Subject Areas: Media studies [JFD], Popular culture [JFCA], Dialect, slang & jargon [CFFD], Bilingualism & multilingualism [CFDM], Language acquisition [CFDC], Sociolinguistics [CFB], Language: history & general works [CBX]