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The eConsultant
Guiding Clients to Net Success
"Internet consulting is a broad and complex topic, and Freedman has done a great job of covering the range of strategic issues consultants must deal with. Rick has written another valuable book that belongs on every IT consultant's bookshelf." --Larry Tanning, president, and CEO, Tanning Technology Corporation "I love this book! Working at Cisco has given me an opportunity to work with many start-ups and companies that are trying to re-engineer themselves. There are very few qualified eConsultants that can guide these companies into the Network Economy. We at Cisco are counting on the readers of Rick's book to show the way." --Mark Beausir, senior sales engineer, Cisco Systems "By bridging the gap between technology and strategic consulting, Freedman's The eConsultant helps IT advisors advance to the next level." --Jonathan Heng, practice principal - eBMS Compaq Global Services "Freedman's book is a comprehensive guide to the new economy, and a must-read for any technology consultant who wants to transition to being a strategist and an eConsultant." --Gayle Jones, program director, IT Center for Business and Technology, Johnson County Community College "IT consulting has changed radically over the past five years, thanks to the Internet. No one knows IT consulting better than Rick Freedman, and no one is better equipped to help consultants navigate the new terrain. For experienced and novice consultants, for corporate employees who do in-house consulting, Rick's new book is an invaluable guide and resource." --Hillary Rettig, former senior technology editor, VARBusiness magazine and president, Technocopia, Inc. "This book should be required reading for any consultant or IT professional who intends to help companies forward their e-business initiatives. Freedman lays out the steps that will separate the successful firms from the wannabes. His style is straightforward and on the money." --Chuck Krutsinger, COO, Interlink Group
Rick Freedman (Author)
9780787956295, Wiley
Paperback / softback, published 3 September 2001
272 pages, Exhibits: 5 B&W, 0 Color
24 x 20.3 x 1.9 cm, 0.528 kg
"...I found this book to be exceptionally good in almost every aspect...the style is intelligent and unpretentious..." (Supply Management, 1 November, 2001)
"The eConsultant" ist ein praktischer Leitfaden, der sowohl für Neulinge als auch für erfahrene IT-Consultants geeignet ist. Er bietet eine Einführung in die notwendigen Verfahren, Tools und Strategien für erfolgreiches E-Consulting. Der Band basiert auf der fast 20-jährigen Erfahrung des Autors sowie auf Interviews mit praktizierenden Internet-Consultants. Zunächst widmet sich Autor Rick Freedman ausführlich der theoretischen Seite, um die täglichen Herausforderungen und Probleme zu beschreiben, die bei der praktischen Umsetzung der anvisierten Internetaktivitäten eines Kunden auftreten können. Dann erläutert er genau die Unterschiede zwischen der technologiebezogenen Rolle des traditionellen IT-Consulting und der strategiebezogenen Rolle des Internet-Consulting. Darüber hinaus weist Freedman auf spezifische Bereiche hin, in denen der E-Consultant seine Kunden gesondert beraten muss und geht auch auf die Grundlagen des Internet Marketing ein, wie z.B. auf den Einsatz von Suchmaschinen, E-Mail und 'Communities of Interest', mit deren Hilfe die Webpräsenz des Kunden weiter ausgebaut werden kann. Ein unentbehrlicher Praxis-Ratgeber für E-Consultants.
Preface xi Acknowledgments xvii The New IT Consulting Model 1 The Internet Changes Everything! 1 The Net Changes Business 3 The Net Changes Consulting 7 Some Things Never Change: The Constants of IT Consulting 12 A Conversation with Skip McDonald 15 A Methodology for Internet Consulting 17 Similar Models in Place 17 Articulate a Strategic Vision 20 Plan the Engagement 21 Architect the Strategy 24 Deliver the Strategy 27 Improve the Strategy 28 An Interview with Jim Highsmith 29 Basics of Business Strategy 37 Strategic Thinking 37 Success by Strategy 38 Problems with Strategic Planning 43 Strategic Fundamentals 45 Competitive Advantage 56 Strategies for the New Economy 59 Industry Transformation 59 The End of Location 61 Information Migration 62 Toward the Perfect Marketplace 65 Beyond the Basics 68 Internet Business Models 70 Building the Architecture 101 The Danger of Downtime 101 An Interview with Chuck Krutsinger 104 eBusiness Technical Design Process 106 Develop an Architecture Strategy 112 Forecast Customer Behavior 114 Develop Service Expectations 116 Design Infrastructure Details 119 Design Application Details 121 Design Operational Processes 123 Integrate, Prototype, and Test Architecture 126 Deploy, Operate, and Maintain Architecture 127 An Interview with Larry Tanning 130 Web Marketing 135 Experience Marketing 135 Advertising Is Dead! 138 eBranding 140 Who Is the Internet Customer? 148 New Economy Marketing Models 150 The Message for Internet Consultants 165 The Virtual Meets the Physical 167 Reconstructing the Chain 167 Delivering on the Click 168 Servicing the Surfer 176 Change Hurts! 183 Why Make a Change? 183 Change Management 185 An Interview with Tuck Rickards 192 The eConsultant's Report Card 199 What They're Saying 199 Why Measure eConsulting Results? 202 Creating Measurable eConsulting Engagements 203 Communicating the Outcome 206 Surfing the Wave: Keeping Ahead of the Changes 209 Age of Rapid Change 209 Developing Your Strategic Skills 210 An Approach to Constant Development 213 Tales from the Fall 217 A Year of Change 217 Toys Online---No Game 218 B2B---2B or Not 2B? 220 Falling Up 222 Lessons from the Fall 224 Where the Internet Is Going 227 Life-Changing Events 227 An Interview with Seth Neiman 230 Bibliography 239 About the Author 241 Index 243
Subject Areas: Business & management [KJ]
