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The E-Myth Accountant
Why Most Accounting Practices Don't Work and What to Do About It

Michael E. Gerber (Author), M. Darren Root (Author)

9780470503669, Wiley

Hardback, published 11 March 2011

208 pages, Drawings: 1 B&W, 0 Color
21.8 x 14.7 x 2.3 cm, 0.34 kg

"... easy-to-implement advice that should make the difference in building a successful accounting practice." (Finance & Management, April 2011)

Distilled small business advice for accounting practices

Many accountants in small and mid-size practices are experts when it comes to their professional knowledge, but may not have considered their practice as much from a business perspective.

Michael Gerber's The E-Myth Accountant fills this void, giving you powerful advice on everything you need to run your practice as a successful business, allowing you to achieve your goals and grow your practice. Featuring Gerber's signature easy-to-understand, easy-to-implement style, The E-Myth Accountant features

  • Gerber's universal appeal as a recognized expert on small businesses who has coached, taught, and trained over 60,000 small businesses
  • A recognized and widely respected co-author and leader in the accounting field

The E-Myth Accountant is the last guide you'll ever need to make the difference in building or developing your successful accounting practice.

A Word about This Book ix

A Note from M. Darren Root xi

Preface xv

Acknowledgments xix

Introduction xxi

Chapter 1: The Story of Steve and Peggy 1

Chapter 2: This CPA’s Personal Journey 9

Chapter 3: On the Subject of Money 13

Chapter 4: The Pursuit of Money 27

Chapter 5: On the Subject of Planning 35

Chapter 6: The Value of Taking Aim 47

Chapter 7: On the Subject of Management 59

Chapter 8: Management by Design 65

Chapter 9: On the Subject of People 71

Chapter 10: We the People 79

Chapter 11: On the Subject of Associate Accountants 85

Chapter 12: Building a Professional Team 89

Chapter 13: On the Subject of Estimating 95

Chapter 14: The Value of Pricing 99

Chapter 15: On the Subject of Clients 103

Chapter 16: Making It All about the Client 111

Chapter 17: On the Subject of Growth 119

Chapter 18: The Art of Growth 123

Chapter 19: On the Subject of Change 127

Chapter 20: The Next Generation Accounting Firm 137

Chapter 21: On the Subject of Time 143

Chapter 22: Managing Choices, Not Time 149

Chapter 23: On the Subject of Work 155

Chapter 24: Getting to the Real Work 161

Chapter 25: On the Subject of Taking Action 167

Chapter 26: Getting Things Done 175

Afterword 181

Subject Areas: Business & management [KJ]

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