The Cure
Enterprise Medicine for Business: A Novel for Managers

Dan Paul (Author), Jeff Cox (Author)

9780471268307, Wiley

Paperback / softback, published 25 February 2003

304 pages
23.8 x 15.8 x 2.6 cm, 0.553 kg

This collaborative effort bv Paul, a former strategic planner for CEO Jack Welch at General Electric, and business writer Cox (Zapp!) is described in the promotional copy as "a novel for managers," a fictional story that illustrates the business principle of the "boundaryless" company pioneered by Welch. It's a stodgy but effective effort in which an inefficient, disorganized widget-producing outfit called Essential resolves a dire companywide communication problem just in time to avoid corporate disaster. Paul and Cox's approach is to create a series of high-level managerial characters with stereotypical business personalities. The huge cast includes Rick Riggins, the authoritarian "get it done now" company president; Frank Harlan, the egotistical, turf-protecting genius engineer; and Jake Foster, a slow-but-steady operations manager new to the company. Essential is about to lose its biggest client because the company can't deliver its widgets on time. The desperate Riggins hires a wise consultant named George Tracey, who guides the company through the revitalization process, starting with candid employee interviews followed by a weekend brainstorming session and a retreat. Paul and Cox do a solid job of creating believable business problems and interpersonal conflicts, though the story is broken up by having too many employees take a turn narrating in short, choppy sections. General readers will steer clear, but the novel does offer a pleasant spoonful of literary sugar for business types who want to absorb the latest management trends. (Feb.) (Publishers Weekly, February 10, 2003)

‘…contains much sound advice and, apart from being a good story, is very informative and instructive…’(Professional Manager, July 2003)

"The Cure" ist ein spannender und unterhaltsamer Business-Roman voller Dramatik und äußerst lehrreich.

Hier lesen Sie, wie ein eher träges Unternehmen sich relativ schnell in ein rasch reagierendes und flexibles Unternehmen verwandeln kann, wenn es darum geht, in der heutigen Geschäftswelt zu überleben und erfolgreich zu sein.

Beschrieben wird die Metamorphose einer leistungsschwachen und bürokratischen Organisation in ein Unternehmen mit großer Marktmacht, das sich ausschließlich an Fakten orientiert.

Die hier diskutierten Methoden wurden bei einer Reihe renommierter Unternehmen, wie z.B. Black & Decker, Titleist, Honeywell und General Electric erfolgreich angewendet.

Mit einer Fülle praxisorientierter Tipps und Beispiele, die dabei helfen, die politische Trägheit zu überwinden und Unternehmen neu zu definieren in einer Ära, in der Schnelligkeit und Flexibilität über Leben und Tod entscheiden.

Introduction.

Management Organization Roster.

The Cure, a Novel for Managers.

Symptoms.

Diagnosis.

Treatment.

Cure.

Subject Areas: Business & management [KJ]