The Commercial Appropriation of Fame
A Cultural Analysis of the Right of Publicity and Passing Off

This book encourages a cultural understanding of the contemporary celebrity and analyses the laws governing the commercial appropriation of fame.

David Tan (Author)

9781107139329, Cambridge University Press

Hardback, published 20 April 2017

312 pages
22.9 x 15.2 x 2.1 cm, 0.64 kg

'The book is a useful and interesting addition to the collection of any scholar interested in personality rights.' Phillip Johnson, European Intellectual Property Review

Celebrities can sell anything from cars to clothing, and we are constantly fascinated by their influence over our lifestyle choices. This book makes an important contribution to legal scholarship about the laws governing the commercial appropriation of fame. Exploring the right of publicity in the US and the passing off action in the UK and Australia, David Tan demonstrates how an appreciation of the production, circulation and consumption of fame can be incorporated into a pragmatic framework to further the understanding of the laws protecting the commercial value of the celebrity personality. Using contemporary examples such as social media and appropriation art, Tan shows how present challenges for the law may be addressed using this cultural framework. This book will be of interest to intellectual property law academics, judges, practitioners and students in the US and common law jurisdictions, as well as those in the field of cultural studies.

Foreword Graeme Dinwoodie
1. Introduction to the phenomenon of the contemporary celebrity
2. Relevant insights from cultural studies
3. The right of publicity in the United States
4. Right of publicity and indicia of identity
5. Right of publicity and the appropriation of commercial value of identity
6. Right of publicity and the freedom of speech under the First Amendment
7. Cultural studies and the common law passing off action
8. Twenty-first century challenges: digital fandom, social media and fantasy video games
9. Conclusions.

Subject Areas: Intellectual property law [LNR], Media, information & communication industries [KNT]