The Cambridge Handbook of Consumer Psychology

Captures the perspectives of the field's leading thinkers, focusing on foundational and emerging concepts in consumer psychology.

Cait Lamberton (Edited by), Derek D. Rucker (Edited by), Stephen A. Spiller (Edited by)

9781009243964, Cambridge University Press

Paperback / softback, published 6 April 2023

800 pages
25.3 x 17.8 x 3.8 cm, 1.2 kg

'A best-in-class handbook should capture the most incisive insights and forward-looking ideas of the leading thinkers in the field, and the Cambridge Handbook of Consumer Psychology does exactly this. With scholars expert in the most central issues to marketing today – from artificial intelligence to the broader role of marketing in society – this volume offers a comprehensive view of the field as it stands today, and how it is likely to change in the years to come.' Michael I. Norton, Harvard Business School, USA

In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.

Introduction
1. Attitudinal advocacy: contemporary insights and new questions Mohamed A. Hussein and Zakary L. Tormala
2. Storytelling and narrative persuasion Rebecca Krause-Galoni and Philip Mazzaocco
3. Consumer goals and motivation Jessica Gamlin and Maferima Touré-Tillery
4. Consumer financial decision making Abigail B. Sussman, Yusu Wang and Anastasiya Apalkova
5. Marketplace morality Saerom Lee and Karen Page Winterich
6. A triadic framework of luxury consumption David Dubois and SungJin Jang
7. Consumer identity: a comprehensive review and integration of contemporary research Julian K. Saint Clair
8. Compensatory consumption Naomi Mandel, Monika Lisjack and Qin Wang
9. Artificial intelligence and consumer psychology TaeWoo Kim and Adam Duhachek
10. Interpersonal influences in consumer psychology Rosellina Ferraro and Brent McFerran
11. The psychology of consumer social hierarchy and rank signaling Derek D. Rucker and Adam D. Galinsky
12. Political ideology and consumer psychology Nailya Ordabayeva, Aylin Cakalar and Daniel Fernandes
13. Religion and consumer psychology Eugenia Wu and Keisha Cutright
14. The psychology of consumer dignity Tom Wein, Sakshi Ghai, Cait Lamberton, and Neela A. Saldanha
15. The psychology of shared consumption Peggy J. Liu and Theresa A. Kwon
16. The psychology of access-based consumption Varala Maraj and Fleura Bardhi
17. Word-of-mouth and consumer psychology Sarah Moore and Katie Lafreniere
18. Consumer culture Ela Veresiu
19. Field studies in consumer psychology Minah Jung
20. MTurk and online panel research Joseph K. Goodman and Scott A. Wright
21. Meta-analysis: assessing heterogeneity using traditional and contemporary approaches Blakeley B. McShane and Ulf Böckenholt
22. Netnography for consumer psychologists Robert V. Kozinets
23. A recipe for honest consumer research Stijn M. J. van Osselaer and Chris Janiszewski.

Subject Areas: Sales & marketing [KJS], Behavioural economics [KCK], Social, group or collective psychology [JMH], Consumerism [JFFT]