The Cambridge Handbook of Algorithmic Price Personalization and the Law

The only one-stop reference text covering all key aspects of the regulation of algorithmic price personalization.

Fabrizio Esposito (Edited by), Mateusz Grochowski (Edited by)

9781009367899, Cambridge University Press

Hardback, published 27 March 2025

348 pages
23.5 x 15.8 x 2.5 cm, 0.65 kg

'The Cambridge Handbook of Algorithmic Price Personalization and the Law is a truly indispensable collection on personalized pricing. The editors have assembled a stellar set of contributors researching the cutting edge of this critically important phenomenon. Beginning with a technical, economic, and ethical overview, the collection offers strikingly cosmopolitan perspectives on the regulatory landscape. A remarkable contribution to the law and technology field, I expect this handbook to be frequently read and referenced by scholars and policymakers concerned with the law of pricing.' Frank Pasquale, Professor of Law, Cornell Law School and Cornell Tech

In the current digital era, the growth of digital commerce and the data-driven economy has created new opportunities for firms to predict consumer behavior, including their willingness to pay a certain price. This practice of algorithmic pricing has become a widespread business model, raising concerns among economists and lawyers about its impact on the market and society. The Cambridge Handbook of Algorithmic Price Personalization and the Law is a comprehensive overview of the key debates surrounding algorithmic pricing, written by a multidisciplinary group of scholars with expertise in legal, economic, data science, and marketing research. The Handbook critically examines existing knowledge, identifies weaknesses, and proposes feasible alternatives for legal analysis, market regulation, and protection of vulnerable individuals. This comprehensive overview of algorithmic pricing is a one-stop reference for the political and legal community.

Introduction Algorithmic Price Personalization: From Laesio Enormis to Laesio Algorithmica? Mateusz Grochowski and Fabrizio Esposito
Part I. Understanding the Phenomenon: 1. What is the Problem with Price Personalization? Aditi Bagchi
2. The Economics of Price Personalization: Theory and Evidence Pedro Brinca, Joao Ricardo Costa Filho and Luis F. Martinez
3. Price Personalization vs. Contract Terms Personalization: Mapping the Complexity Antonio Davola, Fabrizio Esposito and Mateusz Grochowski
4. Personalized Pricing in the Age of Big Data: A Technical Perspective Qiwei Han
5. The Rise and Fall (?) of the Impersonal Price Giacomo Tagiuri
Part II. EU Law Perspectives on Price Personalization: 6. Beyond the Price Tag: Personalised Pricing and the Pre-contractual Rights of Consumers and Data Subjects Under EU Law Agnieszka Jablonowska, Francesca Lagioia, Giovanni Sartor
7. Personalized Prices and Contractual Controls in EU Consumer Law Fernando Gomes Pomar and Mireia Artigot i Golobardes
8. EU Competition Law and Personalized Pricing Mariateresa Maggiolino and Valeria Caforio
Part III. Beyond the European Union: 9. Personalized Pricing in Brazil Bruno Meyerhof Salama and Leda Batista da Silva
10. The (il)Legality of Algorithmic Personalized Pricing: A Canadian Perspective Pascale Chapdelaine
11. Algorithmic Price Personalization in China Jiangqiu Ge
12. Price Personalization – An Indian Perspective Pratiksha Ashok and Sunitha Abhay Jain
13. Algorithmic Personalized Pricing in the United States: A Legal Void Haggai Porat.

Subject Areas: IT & Communications law [LNQ]