The Business of Healthcare Innovation

Updated third edition of the authoritative textbook on business models and trends in the tech sectors of the healthcare industry.

Lawton Robert Burns (Edited by)

9781108479448, Cambridge University Press

Hardback, published 12 March 2020

518 pages, 196 b/w illus.
25.3 x 18 x 3.1 cm, 1.03 kg

'This is an important and opportune time to study and understand the medical technology sector of the healthcare market. This book does an excellent job of simplifying this complicated subject into its unique elements, analyzing each in a clear, direct style that illuminates the key issues facing this rapidly changing industry. The discussion of the sources of, impediments to and changing attitude toward device innovation and regulation are particularly welcome. I recommend this astute analysis to healthcare executives, policymakers, investors, innovators and anyone else who wants to understand the critical importance and future direction of the medical technology industry and its innovation for patients around the world.' Michael Mussallem, Chairman and CEO, Edwards Life Sciences

The tech sectors are the least understood portion of the healthcare system, but the ones that supply most of the innovation in healthcare services and generate most revenue. Fully updated for this third edition, The Business of Healthcare Innovation is a wide-ranging analysis of business models and trends in the tech sectors of the healthcare industry. It provides a thorough overview of and introduction to the innovative sectors that fuel improvements in healthcare: pharmaceuticals, biotechnology, life science startups, medical devices and information technology. For each sector, the book examines the trends in scientific innovation, the science behind that innovation, the business and revenue models pursued to commercialize that innovation, the regulatory constraints within which each sector must operate and the growing issues posed by activist payers and consumers. From a combination of academic and industry perspectives, the authors show why healthcare sectors are such an important source of growth in any nation's economy.

1. Product suppliers in the health care value chain Lawton Robert Burns
2. The pharmaceutical sector Richard T. Evans and Scott Hinds
3. The biotechnology sector – therapeutics Cary G. Pfeffer
4. New venture creation in biotechnology Jason Rhodes and Lawton Robert Burns
5. The medical device sector Kurt H. Kruger and Max A. Kruger
6. Financing medtech innovation Justin Klein
7. The healthcare information technology sector Adam C. Powell and John Glaser.

Subject Areas: Medical administration & management [MBPM], Health systems & services [MBP], Business innovation [KJD], Health economics [KCQ]