The Business of Corporate Learning
Insights from Practice

An exploration of how corporate learning functions can have a strategic role in multinational organisations and deliver tangible business results.

Shlomo Ben-Hur (Author)

9781107027008, Cambridge University Press

Hardback, published 14 March 2013

244 pages, 10 b/w illus. 1 table
23.5 x 15.7 x 1.7 cm, 0.49 kg

'Most corporations have recognised the central role that learning can play in their success, but neither the market nor researchers offer clear guidance on how best to proceed. Shlomo Ben-Hur's book provides a welcome alternative to what's available in the learning space. He clarifies the central role of learning, articulates the central decisions that leaders must make, and lays out possible pathways to success. The book rests on solid research foundations, but it applies them to business cases in ways that will be useful to practitioners and informative for researchers.' Stanton E. F. Wortham, Associate Dean, Graduate School of Education, University of Pennsylvania

Corporate learning functions are now an established part of many of the world's leading multinational firms. In this book, Shlomo Ben-Hur demonstrates how corporate learning can and should have an integral, strategic, role in a company. Based on firsthand experience, Ben-Hur provides a practical guide to setting up or restructuring a corporate learning function within a company, covering its seven key activities. He identifies and elucidates the key decision points in this process. But The Business of Corporate Learning is much more than a 'how-to' guide. For the first time, this book sheds light on the reasons for success or failure in the strategic deployment of corporate learning. Real-world case studies are used to illustrate the potential pitfalls and demonstrate how – when successfully integrated into the company's strategic management system – corporate learning is able to deliver tangible business results.

1. The weight of history: an introduction
2. Creating a corporate learning strategy: how to align components to create coherence and impact
3. Developing learning solutions: linking learning objectives with the methods used to achieve them
4. Delivering learning solutions: technology and pedagogy explained
5. Resourcing learning solutions: people, people, people
6. Demonstrating the value of corporate learning: answering the evaluation conundrum
7. Branding corporate learning: eliciting desire and engagement
8. Governing corporate learning: ensuring oversight and accountability
9. A way forward: creating a context for learning.

Subject Areas: Organizational theory & behaviour [KJU], Personnel & human resources management [KJMV2], Management: leadership & motivation [KJMB]