The Blackwell Encyclopedic Dictionary of Marketing

Barbara R. Lewis (Edited by), B Lewis (Author), Dale Littler (Edited by)

9780631214854, Wiley

Paperback / softback, published 19 March 1999

284 pages
24.3 x 17.2 x 1.5 cm, 0.508 kg

The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.

Preface.

List of Contributors.

Subject Areas: Business & management [KJ]