The Blackwell Encyclopedia of Management, Marketing

Dale Littler (Edited by), D Littler (Author)

9781405102544, Wiley

Hardback, published 22 June 2006

418 pages
25.4 x 17.8 x 3 cm, 0.862 kg

This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information and communications technologies are assessed while retailing has been extensively revised to embrace contemporary trends.

• Features over 250 entries
• Includes new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy
• Assesses the implications of developments in new information and communications technologies
• Contains extensive revisions to the section on retailing to embrace contemporary trends

Preface.

About the Editors. 

Subject Areas: Business & management [KJ]