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The Beauty of Success
Start, Grow, and Accelerate Your Brand
Kendra Bracken-Ferguson (Author)
9781394162949, Wiley
Hardback, published 13 February 2024
304 pages
23.4 x 16 x 3.3 cm, 0.476 kg
Tap into your authentic self in work and life, unlock your career potential and embrace your freedom to choose If you have ever thought about becoming an entrepreneur—or if you are an “intrapreneur” climbing the corporate ladder—this book is for you. The Beauty of Success is an ultra-modern blueprint for navigating the path to starting, growing and accelerating your career while sowing the seeds of self-awareness and self-reflection. You’ll discover how author and 3x founder, Kendra Bracken-Ferguson aligned her personal pillars of community, mentorship, education, and capital with her business goals to bring her vision for building a successful company to fruition. Through her story, and the stories of other entrepreneurs in the beauty industry, she shares helpful nuggets of wisdom and collective experience that will help you pursue an entrepreneurial career or follow your path to the top of your corporate sector. The Beauty of Success is your guide to discovering your own guiding pillars, finding what ignites your passion, recognizing your strengths, and safeguarding what makes you valuable. The Beauty of Success will help you find your own professional north star—the principle or principles that will serve as your compass as you navigate your professional journey. You will also learn to appreciate the strengths that have gotten you this far, and how to leverage them to get where you want to be. Unlock your own success, find freedom, and carpe diem!.
List of Podcast Excerpts xi Foreword xv Preface: An Invitation to Freedom: Unlocking the Entrepreneurship Journey xix Chapter 1 Are You an Entrepreneur or Intrapreneur? 1 Chapter 2 Heart for God 27 Chapter 3 Know When to Pivot to Survive and Thrive 43 Chapter 4 Ego: Who, Me? 67 Chapter 5 Claim the Nonnegotiables 93 Chapter 6 Protection 117 Chapter 7 Jungle Gym versus a Ladder 145 Chapter 8 Intention of Time: Balancing What’s Important 161 Chapter 9 Stand in Your Power 175 Chapter 10 Greater Than You Can Imagine 201 Chapter 11 Character, Allyship, and Finding Your People 215 Chapter 12 In Closing 237 Acknowledgments 249 About the Author 271 Index 275
Subject Areas: Business & management [KJ]
