For organizations who see the value of analytics but lack the depth of knowledge needed to structure appropriate solutions, this book breaks the cycle of frustration and provides a roadmap for putting the right people, processes, and technologies into place. For those who have already implemented analytics, this book serves as a reference for leadership and a “refresher course” to update the team on the latest in practices and processes. Rather than a simple catalogue of analytics models, the discussion emphasizes underlying principles in key process areas to help organizations build analytics capabilities tailored to their specific needs—allowing them to harvest the highest-value information to better inform strategic decisions.

In line with the book’s practical focus, the companion website provides downloadable resources, tools, videos, and more to support and streamline implementation. The discussion itself assumes no prior knowledge of analytics and explicitly clarifies complex concepts and terms, using real-world examples to illustrate what effective practice looks like on the ground. With clear guidance, expert insight, and a wealth of practical tools, The Analytics Lifecycle Toolkit is an essential resource for any organization seeking an optimized analytics program.