The 2000 Presidential Election and the Foundations of Party Politics

An examination of the US electoral process, providing an integrated account of the 2000 campaign.

Richard Johnston (Author), Michael G. Hagen (Author), Kathleen Hall Jamieson (Author)

9780521890786, Cambridge University Press

Paperback, published 5 July 2004

220 pages
22.9 x 15.3 x 1.5 cm, 0.3 kg

'… an interesting and convincing analysis on presidential campaigns.' Political Studies Review

In the aftermath of the 2000 presidential election, campaigns suddenly seem to matter, as do questions about the electoral process. Professors Johnston, Hagen and Jamieson have examined the US electoral process as an integrated event spanning a full year, drawing upon a data set that is massive in scale and novel in execution: the Annenberg 2000 Election Study. The scale of their fieldwork is such that they have been able to isolate key turning points and that dynamics can be studied within certain segments. The interviews are rich in opinion about policy, perception, information and judgement about candidates, media use and strategy. What is more, the authors have used candidate appearances, news coverage, and campaign advertising to provide the first integrated account of this or any US campaign.

Acknowledgements
1. Introduction
2. The evolution of vote intentions
3. The landscape
4. Ads and news: the campaign as a natural experiment
5. The economy, Clinton and the first phase
6. Candidate traits and the second phase
7. Social security and the third phase
8. Conclusions
Appendix
References
Index.

Subject Areas: Elections & referenda [JPHF], Political structure & processes [JPH], Media studies [JFD]