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The 12 Week Year
Get More Done in 12 Weeks than Others Do in 12 Months
Brian P. Moran (Author), Michael Lennington (Author)
9781394369157, Wiley
Paperback / softback, published 6 November 2025
208 pages
20.6 x 13.7 x 1.8 cm, 0.204 kg
The guide to shortening your execution cycle down from one year to twelve weeks Most organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound. Turn your organization's idea of a year on its head, and speed your journey to success.
Chapter 1 The Challenge 1 Part I Things You Think You Know 7 Chapter 2 Redefining the Year 9 Chapter 3 The Emotional Connection 19 Chapter 4 Throw Out the Annual Plan 25 Chapter 5 One Week at a Time 29 Chapter 6 Confronting the Truth 33 Chapter 7 Intentionality 39 Chapter 8 Accountability as Ownership 45 Chapter 9 Interest versus Commitment 49 Chapter 10 Greatness in the Moment 55 Chapter 11 Intentional Imbalance 61 Part II Putting It All Together 65 Chapter 12 The Execution System 67 Chapter 13 Establish Your Vision 77 Chapter 14 Develop Your 12 Week Plan 89 Chapter 15 Installing Process Control 105 Chapter 16 Keeping Score 117 Chapter 17 Take Back Control of Your Day 127 Chapter 18 Taking Ownership 143 Chapter 19 12 Week Commitments 153 Chapter 20 Your First 12 Weeks 169 Chapter 21 Final Thoughts and the 13th Week 187 References 189
Subject Areas: Business & management [KJ]
