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The 10X Rule
The Only Difference Between Success and Failure
Grant Cardone (Author)
9780470627600, Wiley
Hardback, published 6 May 2011
256 pages
22.9 x 15.8 x 2.5 cm, 0.431 kg
Achieve "Massive Action" results and accomplish your business dreams! While most people operate with only three degrees of action-no action, retreat, or normal action-if you're after big goals, you don't want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also know as the 10 X Rule, is that level of action that guarantees companies and individuals realize their goals and dreams. The 10 X Rule unveils the principle of "Massive Action," allowing you to blast through business clichés and risk-aversion while taking concrete steps to reach your dreams. It also demonstrates why people get stuck in the first three actions and how to move into making the 10X Rule a discipline. Find out exactly where to start, what to do, and how to follow up each action you take with more action to achieve Massive Action results. Extreme success is by definition outside the realm of normal action. Instead of behaving like everybody else and settling for average results, take Massive Action with The 10 X Rule, remove luck and chance from your business equation, and lock in massive success.
Introduction ix Chapter 1 What Is the 10X Rule? 1 Chapter 2 Why the 10X Rule Is Vital 13 Chapter 3 What Is Success? 21 Chapter 4 Success Is Your Duty 25 Chapter 5 There Is No Shortage of Success 33 Chapter 6 Assume Control for Everything 39 Chapter 7 Four Degrees of Action 47 Chapter 8 Average Is a Failing Formula 61 Chapter 9 10X Goals 69 Chapter 10 Competition Is for Sissies 77 Chapter 11 Breaking Out of the Middle Class 85 Chapter 12 Obsession Isn’t a Disease; It’s a Gift 91 Chapter 13 Go “All In” and Overcommit 97 Chapter 14 Expand—Never Contract 103 Chapter 15 Burn the Place Down 109 Chapter 16 Fear Is the Great Indicator 115 Chapter 17 The Myth of Time Management 121 Chapter 18 Criticism Is a Sign of Success 129 Chapter 19 Customer Satisfaction Is the Wrong Target 135 Chapter 20 Omnipresence 147 Chapter 21 Excuses 155 Chapter 22 Successful or Unsuccessful? 159 Chapter 23 Getting Started with 10X 187
Glossary 205
About the Author 229
Index 231
Subject Areas: Business & management [KJ]
