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Ten Types of Innovation
The Discipline of Building Breakthroughs
Larry Keeley (Author), Helen Walters (Author), Ryan Pikkel (Author), Brian Quinn (Author)
9781118504246, Wiley
Paperback / softback, published 19 April 2013
288 pages
23.6 x 18.5 x 1.8 cm, 0.68 kg
"The most pleasing thing is the fresh way it presents its subject.??The artwork is beautiful throughout, the simple infographics and visual information forming an excellent companion to the subject matter.??It crowns an effective and engaging approach to the subject." (Elite Business, June 2013) "This book provides fantastic guidance on how to develop an innovation culture within your business; to keep staff thinking of new ways to improve your offering and refine what made you successful in the first place." (Start Your Business, October 2013)
Innovation principles to bring about meaningful and sustainable growth in your organization Using a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, the authors applied a proprietary algorithm and determined ten meaningful groupings—the Ten Types of Innovation—that provided insight into innovation. The Ten Types of Innovation explores these insights to diagnose patterns of innovation within industries, to identify innovation opportunities, and to evaluate how firms are performing against competitors. The framework has proven to be one of the most enduring and useful ways to start thinking about transformation. The Ten Types of Innovation concept has influenced thousands of executives and companies around the world since its discovery in 1998. The Ten Types of Innovation is the first book explaining how to implement it.
PART ONE INNOVATION CHAPTER 1 RETHINK INNOVATION 2 PART TWO TEN TYPES OF INNOVATION CHAPTER 2 THE TEN TYPES 16 CHAPTER 3 PROFIT MODEL 18 CHAPTER 4 NETWORK 22 CHAPTER 5 STRUCTURE 26 CHAPTER 6 PROCESS 30 CHAPTER 7 PRODUCT PERFORMANCE 34 CHAPTER 8 PRODUCT SYSTEM 38 CHAPTER 9 SERVICE 42 CHAPTER 10 CHANNEL 46 CHAPTER 11 BRAND 50 CHAPTER 12 CUSTOMER ENGAGEMENT 54 PART THREE MORE IS MIGHTIER CHAPTER 13 GO BEYOND PRODUCTS 62 CHAPTER 14 STRENGTH IN NUMBERS 78 PART FOUR SPOT THE SHIFTS CHAPTER 15 MIND THE GAP 100 CHAPTER 16 CHALLENGE CONVENTION 104 CHAPTER 17 PATTERN RECOGNITION 118 PART FIVE LEADING INNOVATION CHAPTER 18 DECLARE INTENT 130 CHAPTER 19 INNOVATION TACTICS 142 CHAPTER 20 USING THE INNOVATION PLAYBOOK 150 PART SIX FOSTERING INNOVATION CHAPTER 21 GET CRACKING 190 CHAPTER 22 SPONSORS AND AUTHORS 196 CHAPTER 23 INSTALLING INNOVATION 200 CHAPTER 24 EXECUTE EFFECTIVELY 212 PART SEVEN APPENDIX ACKNOWLEDGMENTS 232 INNOVATION BIBLIOGRAPHY 234 NOTES AND RESEARCH DATA 238 IMAGE CREDITS 251 INDEX 252 ABOUT THE AUTHORS 256 ABOUT DOBLIN AND MONITOR DELOITTE 258
A NEW DISCIPLINE IS LEAVING THE LAB
Eradicate lore, substitute logic
THE BUILDING BLOCKS OF BREAKTHROUGHS
An overview
How you make money
How you connect with others to create value
How you organize and align your talent and assets
How you use signature or superior methods to do your work
How you develop distinguishing features and functionality
How you create complementary products and services
How you support and amplify the value of your offerings
How you deliver your offerings to customers and users
How you represent your offerings and business
How you foster compelling interactions
MIX AND MATCH INNOVATION TYPES FOR GREATER IMPACT
How to avoid being easily copied
Innovations using a combination of types generate better returns
SEE THE CONDITIONS THAT BIRTH BREAKTHROUGHS
Uncover your blind spots
See where your competitors are focusing — and then make different choices
See how industries and markets shift — and learn from those who saw the signs and acted on them
USE BETTER PLANS TO BUILD BREAKTHROUGHS
By being clear about where and how you will innovate, you massively increase your odds of success
A toolkit that turns the Ten Types into building blocks for innovation
A selection of plays (and the combinations of tactics you’ll need to implement them)
INSTALLING EFFECTIVE INNOVATION INSIDE YOUR ORGANIZATION
Everyone is afraid of the unfamiliar.
Here’s how to innovate anyway
Great firms make sure that innovation is not optional
Don’t worry about culture.
Build a systemic capability
Principles for bringing your innovations to market on time and on budget
PUTTING THESE PRINCIPLES INTO PRACTICE
Go beyond the book to create your own innovation revolution
Subject Areas: Business & management [KJ]
