Television in the Streaming Era
The Global Shift

This book explores the value chain that underpins the TV industry and reveals how digital technologies are accelerating the global shift.

Jean Chalaby (Author)

9781009199261, Cambridge University Press

Paperback / softback, published 6 April 2023

244 pages
23 x 15.3 x 1.4 cm, 0.361 kg

'Jean Chalaby is among the foremost analysts of communication in the world. This volume finds him at the peak of his powers, providing readers with an outstanding vision of television today-and tomorrow. A tour de force.' Toby Miller, Stuart Hall Professor of Cultural Studies, Universidad Autónoma Metropolitana, México

This ground-breaking study explores transformations in the TV industry under the impact of globalizing forces and digital technologies. Chalaby investigates the making of a digital value chain and the distinct value-adding segments which form the new video ecosystem. He provides a full account of the industry's global shift from the development of TV formats and transnational networks to the emergence of tech giants and streaming platforms. The author takes a deep dive into the infrastructure (communication satellites, subsea cable networks, data centres) and technology (cloud computing, machine learning and artificial intelligence) underpinning this ecosystem through the prism of global value chain theory. The book combines empirical data garnered over 20 years of researching the industry and offers unique insights from television and tech executives.

Introduction
1. Global communication and the GVC framework
2. The making of a digital GVC
3. The rise of networks
4. The rise of platforms
. 5. Technology designed for scale
6. Infrastructure built at scale
7. Content production
8. Media delivery
9. Digital disruption, firm behaviour and industry structure
10. The transnational media firm
11. Formulating GVC-oriented policies
Conclusion.

Subject Areas: Media, information & communication industries [KNT], International business [KJK]