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Television in the Antenna Age
A Concise History
David Marc (Author), Robert Thompson (Author)
9780631215431, Wiley
Hardback, published 25 October 2004
152 pages
23.5 x 16.1 x 1.4 cm, 0.369 kg
“One could hardly ask for a more entertaining introduction to the history of entertainment media and its role in contemporary culture.” Stephen O’Leary, Annenberg School for Communication, USC
Television in the Antenna Age is a brief, accessible, and engaging overview of the medium's history and development in the US. Integrating three major concerns—television as an industry, a technology, and an art—the book is a basic primer on the complex, fascinating, and often overlooked story of television and its impact on American life.
Foreword ix Preface xi Acknowledgments xiii 1 No Small Potatoes 1 Communication and Transportation: The Divorce 1 Water, Water Everywhere 6 Electrical Bananas 9 Here Comes the Judge 10 Say What? 11 2 A Downstream Medium 21 The Show Business 22 Radical Consumerism Occupies the Middle 27 Networking 31 Quality Control 34 3 A Burning Bush? 37 Broadcasting: Love It or Need It? 38 A Vertical System of Culture 44 Compatible Software 46 4 Staging and Screening 53 Sets 53 Getting with the Program 55 The Origins of ABC 58 5 Corruption and Plateau 66 Technology 66 Industry 67 Art 67 Scandals and Shake-Outs 70 6 Dull as Paint and Just as Colorful 76 TV Rules 76 Just Plain Folks 84 Television Gothic 86 7 A Myth is as Good as a Smile 89 When No News Was Good News . . . in Prime Time 91 Shows Without Trees 94 As Real As It Got 98 Regulation and Social Effects 103 Programming and the Television Industry 108 8 Oligopoly Lost and Found 111 The Train and the Station 114 The Shock of the News 121 The Third Mask of Janus 126 Index 131
Subject Areas: Sociology & anthropology [JH]
