Technology Entrepreneurship
Taking Innovation to the Marketplace

A practical toolkit for potential entrepreneurs that helps them navigate complex issues such as raising capital, IP protection, product development, and more

Thomas N. Duening (Author), Robert A. Hisrich (Author), Michael A. Lechter (Author)

9780128222034, Elsevier Science

Paperback, published 24 October 2020

442 pages
22.9 x 15.2 x 2.8 cm, 0.75 kg

Technology Entrepreneurship: Taking Innovation to the Marketplace, Third Edition provides a practical toolkit for potential entrepreneurs with technology backgrounds that will help them navigate complex issues such as raising capital, IP protection, product development, and more. The book's structure follows the entrepreneurial process in a step-by-step way, defining key terms and helping readers without business qualifications engage with the activities addressed. In addition, it covers a discussion of current trends and developments relevant for tomorrow’s entrepreneurs. In-depth information on the practicalities of technology entrepreneurship are combined with experience from academics to provide a unique resource on how to approach this crucial subject.

1. Technology entrepreneurs in the global economy
2. Becoming an entrepreneur
3. Creating your venture
4. Understanding your market
5. Developing your products
6. Protecting your intellectual property
7. Legal structure and equity distribution
8. Financing the venture
9. Acquiring capital resources
10. Launching your venture
11. Marketing your venture
12. Contracts
13. Managing the venture: strategy and operations
14. Venture leadership
15. Valuing and exiting your venture
16. Your entrepreneurial career

Subject Areas: Energy technology & engineering [TH], Engineering: general [TBC], Entrepreneurship [KJH], Business strategy [KJC]