Technology Entrepreneurship
Taking Innovation to the Marketplace

It takes more than a brilliant idea to create a successful tech start-up – learn what else it takes by reading this indispensable resource created for the entrepreneurial engineer!

Thomas N. Duening (Author), Robert A. Hisrich (Author), Michael A. Lechter (Author)

9780124201750, Elsevier Science

Paperback, published 17 November 2014

394 pages
23.4 x 19 x 2.5 cm, 0.61 kg

The focus of this book is on technology ventures — how they start, operate, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as "entrepreneurial method" and "lean startup," emphasis on the ideation process and development of an effective business plan, coverage of product and market development, intellectual property, structuring your venture, raising capital, sales and marketing, people management, and even strategies for exiting your venture. This is not another armchair book about entrepreneurship. It’s a working guide for engineers and scientists who want to actually be entrepreneurs.

Technology Entrepreneurship Today: Trends, Opportunities, Challenges
Five Pillars of Technology Entrepreneurship
Technology Venture Idea Generation
Markets and Product/Service Development
Protecting Your Intellectual Property
Legal Structure and Equity Distribution
Developing and Implementing the Technology Business Plan
Capital and Capital Sources
Launching the Venture
Marketing and Selling Your Products
Contracts
Venture Management and Leadership
Valuing & Exiting Your Venture

Subject Areas: Energy technology & engineering [TH], Engineering: general [TBC], Entrepreneurship [KJH], Business strategy [KJC]