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Taking Ideas to Market
Innovation 01.08
Tim Jones (Author), Simon Kirby (Author), Anna Soisalo (Author)
9781841123141, Wiley
Paperback / softback, published 10 January 2002
118 pages
17.5 x 12.4 x 1 cm, 0.113 kg
Fast track route to successfully taking new ideas to market Covers the key areas of innovation, from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective delivery Examples and lessons from some of the world's most successful businesses, including ABB, eBay, 3M and Zara, and ideas from the smartest thinkers, including Edward de Bono, John Kao, Robert Cooper, Gary Hamel and Clayton Christiansen Includes a comprehensive resources guide
Introduction to Express Exec
Introduction
What is Ideas to Market?
The Evolution of Ideas to Market
The E-Dimension
The Global Dimension
The State of the Art
In Practice
Key Concepts and Thinkers
Resources
Ten Steps Taking Ideas to Market
Frequently Asked Questions (FAQs)
Acknowledgements
Index
Subject Areas: Business & management [KJ]
