Sustainable Business Development
Inventing the Future Through Strategy, Innovation, and Leadership

Provides a working knowledge of sustainable business development and its key methods and techniques.

David L. Rainey (Author)

9780521148436, Cambridge University Press

Paperback, published 26 February 2010

764 pages
24.4 x 17 x 3.8 cm, 1.2 kg

"With globalization of the world's economy, the intensifying of competition, and recent leaps in technological development, insular and static strategic thinking have become inadequate for understanding the business environment. This important new textbook tires to provide some solutions for sustainable business development."
-Abstracts of Public Administration, Development, and Environment

In a turbulent business environment, leaders must begin to think more broadly about what a corporation is and how it can create a richer future. With the globalisation of the world's economies, the intensification of competition, and quantum leaps in technological development, the insular and static strategic thinking of many global corporations has become inadequate for understanding the business environment and determining strategic direction. This 2006 book provides comprehensive and practical analysis of what sustainable business development (SBD) is and how companies can use it to make a significant difference. Case studies of companies in the US, Europe, the Pacific Rim and South America demonstrate that achieving innovation and integration depends on a comprehensive understanding of all of the forces which drive change and responding to them with fresh ways of strategic thinking. It is compulsory reading for MBA students and executives as well as professional readers.

List of figures
List of tables
List of boxes
List of abbreviations
Acknowledgements
Introduction
Part I. Enterprise Thinking, the Driving Forces of Change, and Leadership: 1. Sustainable business development: overview and guiding principles
2. Enterprise thinking and the strategic logic of strategic business development
3. Crafting sustainable business strategies and solutions
4. The driving forces of social-, economic-, and environmental-related change
5. The driving forces of markets and stakeholders' connectedness
6. Crafting a sustainable enterprise through leadership and capabilities
Part II. Innovation Management, Life Cycle Considerations, and Insights: 7. Sustainable technology management and development
8. Crafting and implementing sustainable business development programs
9. Life cycle thinking and framework
10. Formulation of life cycle assessment: initiation and inventory assessment
11. Implementation of life cycle assessment: impact and improvement assessments
12. Inventing the future through enterprise thinking and sustainable business development
Glossary
Select bibliography
Index.

Subject Areas: Social impact of environmental issues [RNT], Organizational theory & behaviour [KJU], Business & management [KJ]