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Successful Capital Campaigns
From Start to Finish

Scott C. Stevenson (Edited by), . MGR (Author)

9781118690604, Wiley

Paperback / softback, published 9 July 2013

70 pages
27.9 x 21.6 x 0.4 cm, 0.187 kg

Originally published by Stevenson, Inc., this practical resource provides strategies for nonprofit organizations to plan and execute effective and successful capital campaigns and includes helpful resources such as sample charts, forms, and examples from other organizations.

Important topics covered include:

  • Steps for preparing a capital campaign
  • Board campaign potential
  • Donor giving potential
  • Consultants
  • Feasibility studies
  • Campaign essentials
  • Campaign slogans
  • Reporting
  • Online promotion
  • Social media
  • Factors that impact campaign success
  • Donor recognition

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Front Matter (Pages: 1-4)

Part I : Pre-Campaign CHAPTER 1 Where it All Begins (Pages: 5-12)

CHAPTER 2 How Ready are You…. Really? (Pages: 13-28)

CHAPTER 3 Setting the Size, Scope and Campaign Duration (Pages: 29-35)

CHAPTER 4 Bringing Structure and Organization to Your Effort (Pages: 36-41)

CHAPTER 5 The Quiet (Lead Gift) Phase (Pages: 42-45)

Part II : Campaign CHAPTER 6 Publicly Announcing Your Campaign … with Enthusiasm (Pages: 46-49)

CHAPTER 7 Communications Crucial to Maintaining Momentum (Pages: 50-55)

Part III : Post-Campaign CHAPTER 8 Bringing the Campaign to a Successful Close (Pages: 56-64)

CHAPTER 9 Capital Campaign Case Studies (Pages: 65-67)

Subject Areas: Business & management [KJ]
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