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Success in Innovation
Improving the Odds by Understanding the Factors for Unsuccess
The book explains in a clear and concise way all issues in the innovation process , where things can easily go wrong and helps an innovator improve the chances for success
Jan Verloop (Author)
9780123978899, Elsevier Science
Hardback, published 2 April 2013
140 pages
22.9 x 15.1 x 1.7 cm, 0.34 kg
"He concentrates here not so much on the creative process of coming up with an innovation, but on the necessary other elements, such as making sure there is financing and a sufficient market…ultimately the book has a positive message as it instructs the reader on how they are most likely to cross the ‘Valley of Death’ with a new innovation." --Reference & Research Book News, October 2013 "The single book I would recommend to high-tech start-ups" --Steven Bowns, Director Technology Futures "The first book to explain the Valley of Death in financial terms" --Susan Robertson, CFO Oxford Catalysts
Success in Innovation tackles its subject from a novel perspective: instead of focusing on factors for success, it specifically examines the factors for failure. Similar books often attempt to stimulate more effort on innovation with success stories and methods. But innovation is risky business and most innovative ideas fail. By understanding the typical pitfalls and hurdles in the process, and how to avoid or manage them, readers can significantly improve their chances of success. Success in Innovation is broad in scope and useful to managers, consultants, entrepreneurs, tech start-ups — anyone with a stake in new and powerful ideas, products, businesses, or methods. This book helps readers work smarter, not simply more.
ForewordAcknowledgementsIntroductionPart I: The Innovation Process1. Insight in Innovation2. The Innovation Bridge3. Building the BusinessSummary IPart II:. Factors for Unsuccess4. Wrong Starts5. Poor Execution6. Unhappy EndingsSummary IIPart III:. Factors for Success7. Internals Factors8. External FactorsSummary IIIAppendixIndex
Subject Areas: Management of specific areas [KJMV], Business strategy [KJC]
