Strategy Beyond Markets
Political Economy from the Firm's Perspective

Value creation and capture sometime requires changing laws and regulations. This book explains how businesses can help do this.

Nicola Persico (Author)

9781009393713, Cambridge University Press

Hardback, published 16 November 2023

204 pages
23.5 x 15.7 x 1.6 cm, 0.435 kg

'Highly recommended.' J. J. Janney, CHOICE

All businesses operate under a set of rules – laws and regulations – that occasionally require updating. Improving these 'rules of the competitive game' can, sometimes, be vital for a business or industry to survive. Strategy Beyond Markets explains how the rules of the competitive game are changed, and what role the business sector can play in this change. Through the analysis of case studies, a new discipline called Strategy Beyond Markets is presented. It studies how business regulations–taxes, subsidies, compliance rules, production and marketability standards, licensing requirements–come about, and why they take certain forms. This discipline helps businesses operate effectively in the politico-regulatory arenas where the rules of the competitive game are made. Strategy Beyond Markets complements, but is fundamentally different from, the traditional discipline of Competitive Strategy.

1. Introduction
2. Illustrative examples
3. How the rules of the competitive game change
4. Elected officials and coalitions
5. Coalition building
6. Public Opinion Strategies
7. Regulators
8. Advocacy strategies with regulators
9. Preemption
10. Windows of opportunity
11. SBM in society
12. Competitive Strategy vs SBM
Afterword.

Subject Areas: Business strategy [KJC]