Strategizing AI in Business and Education
Emerging Technologies and Business Strategy

The Element presents a no-nonsense introduction to AI in business, strategy, and society.

Aleksandra Przegalinska (Author), Dariusz Jemielniak (Author)

9781009243551, Cambridge University Press

Paperback / softback, published 6 April 2023

75 pages
22.8 x 15.2 x 0.5 cm, 0.13 kg

This Element proposes a clear and up-to-date description of the state of artificial intelligence today, not only in terms of business processes and strategies, but also its societal reception. It presents our view of the technology landscape, avoiding both the forward-looking, rose-colored utopia and the hyper-apocalyptic gloom. It does so in a concise form, addressing a complex issue in 9 concise and easy-to-read chapters. It aims to discuss the current state of machine learning and AI in strategic management, and to describe the emerging technologies. It conceptualizes their adoption, and then consider the effects of AI technologies' maturity in business organizations.

1. Introduction
2. AI is here. What now?
3. AI evangelism and snake oil sales
4. Techno-realism: red pill, blue pill – you don't have to choose
5. Finding a place for AI in strategy
6. Competitive advantage reinvented
7. The rise of natural language understanding in business: case of marketing
8. Democratizing and anti-competitive aspects of AI
9. Collaborative AI
10. The day after tomorrow
11. Conclusions.

Subject Areas: Business strategy [KJC]