Strategic Planning and Policy

Gabriel Afemei (Author)

9781774697245

Paperback / softback, published 31 March 2024

268 pages
25.4 x 20.3 x 2 cm, 0.272 kg

The strategy is the best plan opted from a number of plans, in order to achieve the organizational goals and objectives. This book explores the fundamental principles and practices of strategic planning and policy development. It offers practical insights and tools that can help organizations to develop effective strategies and policies that align with their goals and objectives. With its clear and concise writing style and real-world examples, this book is an invaluable resource for anyone involved in strategic planning and policy development.

• Chapter 1 Strategic Planning Systems
• Chapter 2 Strategic Thinking: Finding and Developing Unique Opportunities to Create Value for Organization
• Chapter 3 Strategic Marketing Management
• Chapter 4 Performance Management Planning and Documentation
• Chapter 5 Data Collection for Strategic Planning and Policy Formulation
• Chapter 6 Strategies for Global Marketing
• Chapter 7 Business Structure and Register Process