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Storyshowing
How to Stand Out from the Storytellers

Sam Cawthorn (Author)

9780730345886, Wiley

Paperback / softback, published 6 October 2017

160 pages
21.3 x 14 x 1.3 cm, 0.181 kg

Take your audience on a journey to leave a more lasting impact

Storyshowing is an instruction manual for making connections. Storytelling has been shown to be one of the most effective methods of persuasion, motivation and inspiration, yet the disconnect remains — you're still only telling. To truly influence people, you need to go deeper than that — you need to show them your story. By inviting your audience in, you connect on a much deeper, more emotional level; you bypass the brain and connect at the root of what it means to be human, leaving a profound impact on their entire outlook. This book shows you how to transcend telling and start showing your story, using an easy-to-follow framework you can start applying today. Unearth your own experiences, and bring your vulnerabilities out into the light; share your emotions and forge a path to true communication. Use images, body language and gestures as tools to build that indelible connection; then and only then will people truly engage and transform their thinking.

No matter your message, the impact lies in the delivery. This insightful guide equips you with the tools and skills you need to start communicating like never before.

  • Share more powerful stories using a simple 5-step method
  • Build confidence, influence others and make a deeper connection
  • Be more persuasive in presentations, pitches, calls and talks
  • Transform the way people think by inviting them inside your story

The difference between telling and showing is like the difference between a lecture and a play. It's the difference between giving information and taking the audience on a journey. The difference between a brochure and a test drive. Storyshowing helps you level up your communication to leave a lasting, more profound impact.

About the author ix

Acknowledgements xi

Introduction: I told you so! xiii

1 So why are stories important? 1

2 Beginning, middle and end 13

3 Giving structure to your story 29

4 The toggle 43

5 Building your content 51

6 Stand up and show your story 65

7 From average to outstanding 83

8 The four disrupters of the speaking industry 93

9 The future of story 101

10 Show, don’t tell 111

Conclusion: How telling then showing helped me 123

References 131

Subject Areas: Business & management [KJ]
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