Statistics with R for Marketing: Volume 4
Repeated Measures Models and Market Basket Analysis

Mohsen Nady (Author)

9781779564658

Hardback, published 31 December 2025

171 pages
22.9 x 15.2 x 1.5 cm, 0.666 kg

Understanding patterns over time and associations between products is crucial for modern marketing. This volume covers repeated measures models for time-series analysis and market basket analysis for cross-selling opportunities. Using R, readers will gain hands-on experience with these advanced techniques through practical examples and case studies. The volume is an indispensable resource for marketers aiming to leverage statistical tools for strategic decision-making.