Statistics with R for Marketing: Volume 1
Describing Data and Statistical Tests

Mohsen Nady (Author)

9781779564627

Hardback, published 31 December 2025

232 pages
22.9 x 15.2 x 1.5 cm, 0.666 kg

Understanding data is foundational for effective marketing strategies. This volume introduces descriptive statistics and hypothesis testing using R, with a focus on practical applications in marketing. Topics include data visualization, summary statistics, and common statistical tests. Guide readers in applying statistical tools to marketing problems. It is a must-read for marketing professionals and students beginning their journey in data-driven decision-making.