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Starting an eBay Business For Dummies

Marsha Collier (Author)

9781118004678, Wiley

Paperback / softback, published 1 April 2011

384 pages, Photos: 50 B&W, 0 Color; Screen captures: 150 B&W, 0 Color
23.4 x 18.5 x 2.5 cm, 0.522 kg

The gold standard for eBay users who want to get serious about selling

Want to turn your eBay use into a steady revenue stream? Come to where everyone starts, with a copy of the latest edition of Starting an eBay Business For Dummies. EBay superstar author Marsha Collier packs the fourth edition of her mega-selling book with everything you need to know, from how to tap the explosive power of social media for promoting your business to the very latest on eBay?s fees and payment structure, how to maintain your own customer service center, ways to build an audience, and much more.

  • Shows you how to lay the foundation for a business by setting up a store and reviews legal requirements and restrictions
  • Helps you price and source your merchandise
  • Explores how to attract an audience using social media through your own site
  • Gives you a quick MBA in budgeting, money transactions, customer service, shipping, and more
  • Offers insight on other sellers who have been successful on eBay and what you can learn from them

Kick-start your eBay business and get profitable with this must-have guide from eBay superstar Marsha Collier.

Introduction 1

Part I: Getting Serious about eBay 7

Chapter 1: Launching Your Business on eBay 9

Chapter 2: The Finer Points of eBay Selling 31

Chapter 3: Cool eBay Tools 57

Chapter 4: Safe Selling Equals Profitable Sales 83

Chapter 5: Expanding Sales with an eBay Store 103

Part II: Setting Up Shop 119

Chapter 6: Finding Merchandise to Up Your Profits 121

Chapter 7: Pricing Your Items to Sell 139

Chapter 8: Establishing and Marketing Your Web Site 151

Part III: Business Is Business — Time to Get Serious 167

Chapter 9: Software Built for Online Auctions 169

Chapter 10: Dollars and Sense: Budgeting and Marketing Your Sales 185

Chapter 11: Setting Up Listings That Sell 199

Chapter 12: Providing Excellent Customer Service 219

Chapter 13: Collecting Your Money 231

Chapter 14: Shipping Your Items: Sending Them Fast and Saving Money 249

Part IV: Your eBay Back Office 263

Chapter 15: Getting Legal: Understanding Taxes and Licenses 265

Chapter 16: Savvy Record Keeping — Keeping the Tax Man at Bay 277

Chapter 17: Building an eBay Back Office 293

Part V: The Part of Tens 311

Chapter 18: Ten (or So) Sellers Who’ve Made the Jump from Hobby to Profits 313

Chapter 19: Ten Other Places to Move Your Merchandise 323

Appendix A: eBay Business Glossary 333

Appendix B: The Hows and Whys of a Home Network 339

Index 345

Subject Areas: Computer science [UY]
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