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Start at the End
How Companies Can Grow Bigger and Faster by Reversing Their Business Plan
David Lavinsky (Author)
9781118376768, Wiley
Hardback, published 11 December 2012
240 pages
22.4 x 15 x 2.2 cm, 0.363 kg
Re-focus your business plan and achieve the success your business deserves Business owners, and their teams, often lose their way in the midst of the day-to-day stress of generating sales and profits. Whether your goal is selling millions of your product, expanding operations to a new location, or generating more profits, Start at the End offers a unique approach and action steps for business owners and entrepreneurs to redevelop your business plan and achieve ultimate success. You'll learn how to re-create your long-term vision and then make continuous progress in achieving that vision while continuing to hit your short-term goals. Start at the End offers inspiring stories of other entrepreneurs who have achieved significant success in this area, as well as easy-to-follow exercises and next steps. Start at the End gives business owners a chance to take a step back, re-evaluate your business, and redesign your business plan to achieve the success you dreamed of when you first launched your company.
Introduction ix Chapter 1 The End of Your Business 1 Chapter 2 Confirming the Opportunity 15 Chapter 3 Goals and Milestones 27 Chapter 4 Achieving Your Financial Metric Goals 37 Chapter 5 Achieving Your Business Asset Goals 47 Chapter 6 Systematizing Your Business 57 Chapter 7 How to Out-Market Your Market 73 Chapter 8 Securing and Locking Up Your Customers 89 Chapter 9 Developing Your HR Plan 117 Chapter 10 Documenting Your Strategic Plan 133 Chapter 11 How to Progress Even Faster 145 Chapter 12 Becoming a Better Leader 167 Chapter 13 Multiplier Tactics 187 Conclusion 205 Acknowledgments 209 About the Author 213 Index 215
Subject Areas: Business & management [KJ]
