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Socialnomics
How Social Media Transforms the Way We Live and Do Business

Erik Qualman (Author)

9781118232651, Wiley

Paperback / softback, published 7 December 2012

336 pages
22.4 x 14.5 x 2.5 cm, 0.408 kg

“A 2010 Finalist for the Berry-AMA Book Prize for the Best Book in Marketing”

The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power

Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses & non-profits since the first edition. Qualman's materials have been used from IBM to NASA to Harvard to local businesses.

  • Lists the top ten easy opportunities that companies and organization miss when it comes to social media
  • Describes where social media should reside in an organization and the necessary building blocks for success
  • Explains why over 50 percent of companies still block social media to their employees and why this is a detriment to success
  • Shares proper training methods for your ENTIRE organization on social media; not just the chosen few
  • Reviews the top companies, organizations and individuals using social media, explaining what separates them from other companies and how to replicate their success

Social media can transform your business and your relationship with consumers. Discover what social media can do for you, and what you can do for others while using social media.

Foreword Scott Monty ix

Acknowledgments xiii

About This Book xv

Introduction xvii

Chapter One Word of Mouth Goes World of Mouth 1

Chapter Two Social Media = Preventive Behavior 29

Chapter Three Social Media = Braggadocian Behavior 37

Chapter Four What We Can Learn from Politics 50

Chapter Five I Care More about What My Neighbor Thinks Than What Google Thinks 72

Chapter Six Death of Social Schizophrenia 95

Chapter Seven Winners and Losers in a 140-Character World 107

Chapter Eight Next Steps for Companies and the Glass House Generation 149

Chapter Nine Social Media Rolodex and Resources 188

Chapter Ten Social ROI 195

Chapter Eleven Social Success Secrets (Give Them to Me Now!) 210

Chapter Twelve Blogging: What Works 217

Chapter Thirteen 100+ Social Media Tools 226

Chapter Fourteen Making Viral Videos 234

Chapter Fifteen Social Media for B2B 238

Chapter Sixteen Case Studies 243

Chapter Seventeen Social Analytics: Big Data and Beyond 256

Chapter Eighteen Social Organizational Structure 267

Chapter Nineteen FAQs 273

Chapter Twenty Teacher and Company Resources and Exercises 292

Socialnomics Summary 296

Notes 299

About the Author 311

Index 313

Subject Areas: Business & management [KJ]
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