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Social Network Analysis in Telecommunications
Carlos Andre Reis Pinheiro (Author)
9780470647547, Wiley
Hardback, published 20 May 2011
304 pages, Charts: 0 B&W, 0 Color; Drawings: 56 B&W, 0 Color; Screen captures: 3 B&W, 0 Color; Tables: 7 B&W, 0 Color
23.6 x 16.3 x 2.8 cm, 0.494 kg
A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry. A must-read for any professionals eager to distinguish their products in the marketplace, this book shows you how to get it done right, with social network analysis.
Foreword. Preface. Acknowledgments. Part I: Foundation of Social Network Analysis. Chapter 1: An Introduction to Social Network Analysis. Chapter 2: Formal Methods for Network Analysis. Chapter 3: Theoretical Foundation. Chapter 4: Measures of Power and Influence. Part II: Social Network Analysis Case Study. Chapter 5: Telecommunications Environment. Chapter 6: Social Network Modeling. Chapter 7: Assessing the Social Network Model. Chapter 8: Evaluating the Business Results. Chapter 9: Final Remarks for the Case Study. Part III: SAS Capabilities for Social Network Analysis. Chapter 10: Basic Statistics. Chapter 11: Overview of the Link Analysis Node. Chapter 12: Visualization Capabilities for Social Network Analysis. Chapter 13: A Note about OPTGRAPH. Bibliography. About the Author. Index.
Subject Areas: Business & management [KJ]
