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Social Media and Communications Technology
Essential Strategies for Nonprofits and Associations

Scott C. Stevenson (Edited by), . NPCR (Author)

9781118691526, Wiley

Paperback / softback, published 9 July 2013

52 pages
27.9 x 21.6 x 0.3 cm, 0.147 kg

Social media has become a must for organizations to master in order to be successful. Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with strategies to harness the power of social media to support their causes and organizations. It’s filled with interaction techniques and examples from a variety of nonprofits.

Important topics include:

  • Facebook essentials
  • Professional networking
  • Twitter benefits
  • Press releases and media blogs
  • Blogs
  • YouTube
  • Videos and marketing
  • Social media guidelines
  • Online tools
  • Mobile applications
  • Social networking and special events
  • Virtual meetings
  • Web-based communication options
  • Virtual memberships
  • Landing pages
  • Outreach to a younger demographic

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Front Matter (Pages: 1-3)

CHAPTER 1 Social Networking Basics: Facebook, Twitter and LinkedIn (Pages: 4-9)

CHAPTER 2 Organizational Blogs and Online Diaries (Pages: 10-14)

CHAPTER 3 YouTube and Video Documentation (Pages: 15-18)

CHAPTER 4 Pulling it All Together: Social Media Strategy (Pages: 19-25)

CHAPTER 5 Technology to Enhance Real-World Events (Pages: 26-29)

CHAPTER 6 Virtual Meetings and Distance Solutions (Pages: 30-32)

CHAPTER 7 Enhancing E-Newsletters (Pages: 33-35)

CHAPTER 8 Augmenting Fundraising with Social Media (Pages: 36-40)

CHAPTER 9 Online Membership Services (Pages: 41-42)

CHAPTER 10 Specialized and Custom-Built Services (Pages: 43-45)

CHAPTER 11 Case Studies: Ideas Worth Considering (Pages: 46-49)

Subject Areas: Business & management [KJ]
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